BUSN 1003 Final

In the context of management skills, middle-level managers need an especially high level of _____ as they typically act as the bridge between departments, coordinating people and projects that sometimes have mismatched priorities.

human skills

When organizations employ different types of departmentalization at different levels of the organization, their approach is called _____.

hybrid departmentalization

A whole range of public and private organizations market beliefs that are meant to change how people think or act. This is referred to as _____.

idea marketing

The purpose of the _____ stage of the new product development process of a company is to weed out proposals that do not fit with the company's objectives.

idea screening

In the context of management, which of the following statements is true of controlling?

it refers to monitoring performance and making adjustments as needed

In the context of organizational models, a _____ typically has a clear, simple chain of command from top to bottom.

line organization

Dividing potential customers into groups of similar people is known as _____.

market segmentation

The _____ is a business philosophy that makes customer satisfaction—now and in the future—the central focus of the entire organization.

marketing concept

Monitoring and predicting consumer behavior is an objective of _____.

marketing research

In the context of a new product, the sales of the product most likely peak during the _____ of its life cycle.

maturity stage

Demographic segmentation divides the market based on:

measurable characteristics about people

The implementation of strategies in an organization should happen largely through tactical planning. This means that _____ in each key area of the organization must develop plans to carry out core strategies in their area.

middle managers

Which of the following are the two basic categories of primary research?

observation research and survey research

Which of the following is an example of survey research?

online questionnaires

Which of the following utilities satisfies wants by smoothly transferring proprietorship of goods and services from seller to buyer?

ownership utility

_____ refers to unsolicited commercial emails, usually sent to huge numbers of people with little regard for whether they are interested in the product or not.

spam

A deep association between a marketer and a partner (usually a cultural or sporting event), which involves promotion of the marketer in exchange for either payment or the provision of goods, is known as _____.

sponsorship

In the context of management planning, _____ refers to high-level, long-term planning that establishes a vision for the company, defines long-term objectives and priorities, determines broad action steps, and allocates resources.

strategic planning

A(n) _____ is a network of organizations and activities needed to obtain materials and other resources, produce final products, and get those products to their final users.

supply chain

_____ is a category of marketing research that requires the researcher to interact with the research subject.

survey research

The two broad categories of software are:

system software and application software

In the context of management planning,_____ refers to specific, short-term planning that applies strategic plans to specific functional areas.

tactical planning

Which of the following is most likely a source of information about external opportunities and threats for an organization?

Government reports

Documents stored on the World Wide Web are written and linked together using _____.

Hypertext Markup Language (HTML)

Which of the following theories of motivation suggests that if any link in the relationship among individual effort, individual performance, and individual reward is broken, employees will not be motivated?

Expectancy theory

_____ uses hardware or software to create a barrier that prevents unwanted messages or instructions from entering a computer system.

a firewall

The presence of a small closed lock icon near the bottom of your web browser indicates that the site that you are using for your business uses _____.

a secure socket layer protocol

The physical good or delivered service that provides a core benefit is called the _____.

actual product

_____ is paid, nonpersonal communication, designed to influence a target audience with regard to a product, service, organization, or idea.

advertising

In the context of market segmentation, a well-chosen target market should have _____.

an appropriate size

_____ refers to the physical components used to collect, input, store, and process data, and to display and distribute information.

hardware

In the context of consumer marketers (B2C), _____ refers to dividing the market based on how people react toward various products.

behavioral segmentation

With _____, consumers receive email reminders and then pay their bills at the company website.

biller-direct

_____ refers to how people act when they're purchasing products to use either directly or indirectly to produce other products.

business buyer behavior

Credit card fraud in stores is known as _____ transactions.

card present

The _____ stage of the new product development process entails introducing the product to the general market.

commercialization

Understanding the _____ begins with analysis of market share.

competitive environment

In the context of business product categories, _____ include finished products used in producing other products.

component parts

In the context of management skills, top-level managers must demonstrate excellent:

conceptual skills

_____ is the description of how people act when they are buying, using, and discarding goods and services for their own personal consumption.

consumer behavior

_____ tools include premiums, promotional products, samples, coupons, rebates, and displays.

consumer promotion

In the context of management planning,_____ refers to planning for unexpected events, usually involving a range of scenarios and assumptions that differ from the assumptions behind the core plans.

contingency planning

A slight modification of an existing product is called a _____.

continuous innovation

In the context of product differentiation and planning, the term _____ refers to the advantage that a consumer gains from specific product features.

customer benefit

_____ is the ongoing process of acquiring, maintaining, and growing profitable customer associations by delivering unmatched value.

customer relationship management

Business-to-business (B2B) _____ refers to dividing the market based on the characteristics of buyers.

customer-based segmentation

In the context of organizing, the term _____ refers to the division of workers into logical groups.

departmentalization

In the context of new product adoption, the process of a new product spreading throughout a market after it is introduced is called _____.

diffusion

_____ are brand-new ideas that radically change how people live.

discontinuous innovations

The goal of the _____ of a product is to deliver the product to the right people, in the right quantities, at the right time, in the right place.

distribution strategy

_____ refers to marketing, buying, selling, and servicing of products over a network, usually the Internet.

e-commerce

_____ is the process of continually collecting information from the external marketing surroundings.

environmental scanning

In the context of marketing strategies and tactics, _____ includes marketing—or sponsoring—athletic, cultural, or charitable functions.

event marketing

According to Maslow's hierarchy of needs theory, esteem need refers to the need:

for self-respect and respect from others

In the context of departmentalization, dividing employees into groups based on where customers are located is known as _____.

geographical departmentalization

Companies employ _____ when they actively promote the ecological benefits of their products.

green marketing

In the context of social responsibility, environmentally friendly fashion, such as clothing made of organic cotton, is an example of _____.

green marketing

_____ demands that marketers actively contribute to the needs of the broader community.

social responsibility

Paris Hilton declaring, " I am a marketing genius" is an example of _____.

people marketing

_____ is a scam in which official-looking emails are sent to individuals in an attempt to get them to divulge private information such as passwords, usernames, and account numbers.

phishing

According to Maslow's hierarchy of needs theory, _____ refers to the need for basic survival, such as the need for food, water, clothing, and shelter.

physiological need

Which of the following utilities satisfies wants by providing goods and services at a convenient location for customers?

place utility

In the context of departmentalization, dividing employees into groups based on the commodities that a company offers is known as _____.

product departmentalization

Which of the following characteristics of a well-chosen target market states that the people of the target market must be willing and able to spend more than the cost of producing and marketing a product?

profitability

_____ refers to dividing the market based on consumer attitudes, interests, values, and lifestyles.

psychographic segmentation

_____ refers to how well a product performs its core function.

quality level

_____ is a technology that stores information on a microchip and transmits it to a reader when it is within range.

radio frequency identification

In the context of business product categories, _____ include the farm and natural products used in producing other products.

raw materials

In the context of consumer promotion tools, _____ entice consumers with cash-back offers and act as purchase motivators for higher-priced items.

rebates

In the context of the evolution of marketing, marketers of the _____ believe that satisfied customers can develop into advocates for businesses by becoming powerful generators of positive "word-of-mouth."

relationship era

The technology of _____ involves taking specific steps to ensure that a particular Web site appears high on the list when customers look for a product or service via Yahoo! or Google.

search engine optimization

Which of the following is most likely to be a first-line management title in a large company?

section leader

In the context of management skills, front-line managers must have a high degree of _____, which help them hire, train, and evaluate employees; avoid mistakes; and ensure high-quality production.

technical skills

In the context of marketing research data, if the marketer of a company wants to gather secondary data, he or she should use _____.

the company's product sales history

_____ is often referred to as the world's largest computer network.

the internet

According to Maslow's hierarchy of needs theory, social need refers to:

the need to feel connected to others

Which of the following identifies how reliably a product delivers its promised level of quality?

the product consistency

In the context of reducing online fraud, _____ refers to the use of one-time purchase codes to reduce online credit card fraud.

tokenization

_____ is designed to stimulate wholesalers and retailers to push specific products more aggressively over the short term.

trade promotion

_____ is created when your customers believe that your product has a better relationship between the cost and the benefits than any competitor.

value

When product designers use computer-aided design (CAD) software to produce technical drawings in three dimensions, they are using:

vertical applications software

In the context of emerging promotional tools, which of the following is a popular term for buzz marketing?

viral marketing

_____ is an Internet marketing strategy that tries to involve customers and others not employed by the seller in activities that help promote the product.

viral marketing