BUSN Final Exam part 2
which of the following is NOT an element of the promotional mix?
distribution
the ____ is a series of marketing entities through which goods and services pass on their way from producers to end-users.
distribution channel
The chain of manufacturer, agent, wholesaler, and retailer trough which items like x-ray machines, dental equipment, and safety goggles flow is called a(n) _____ channel.
distribution
Victorinox is the name of the company that manufactures Swiss army knives. The ___ channel the company utilizes to get its knives to market is to wholesalers, than to retailers, and finally to consumers.
distribution
___ is the efficient management of the acquisition of raw materials to the factory and the movement of products from the producer to industrial users and consumers.
distribution
Public relations departments:
do all of the above
____ is the number of times an individual is exposed to an ad.
frequency
Which of the following is an example of nonstore retailing?
home shopping network
the two types of distribution channels are:
industrial and consumer
A manufactures' representative is sometimes called a(n):
manufacturer' agent
within the distribution channel, retailers and wholesalers are called:
marketing intermediaries
American Pet Pro purchases pet grooming supplies from various manufacturers, sorts them, and resells them to retailers. American Pet Pro is a(n) ____ wholesaler.
merchant
____ is the act of informing, persuading, and reminding the target market about a product.
promotion
The first step in the selling process is to:
prospect and qualifying
independent wholesalers that buy goods from manufactures on their own account and then resell them to other businesses are:
merchant wholesalers
which of the following is NOT a popular form of sales promotion?
advertising
A person who works as a sales representative for a manufacturer or wholesaler and gets paid a commission on any cells is classified a(n):
agent
which of the following is an example of an advertising medium?
all of the above
Which of the following is a type of sales promotion?
all of these
____ Bring buyers and sellers together, do not title to merchandise, receive commission on sales; and have a little say over company sales policies.
brokers
When Canada Dry first introduced Wink soda in the 1960s, it used the slogan, "Join the cola dropouts." The purpose of this advertising campaign was most likely to:
get customers to try the new product
The two types of retailing are:
in-store and nonstore
which goal are airlines trying to achieve when they use frequent-flier programs, which give customers points that can be redeemed for free travel, rental cars, and other merchandise?
increase the amount and frequency of use
which of the following is an example of in-store retailing?
none of the above
A(n) _____ is a retail store that sells at prices 25% or more below traditional department store prices in spartan environments.
off-price retailer
The brand-name cover girl appeared and a young adult novel called Kathy's book: if found call 650-266-8233. One sentence in the book for you: "a killer coat of lipsticks, A line of cover girl lip glosses. Procter & gamble promoted the novel at beinggirl.com website in exchange for the mention. This is an example of?
product placement
in August 2006, the manufacture of cross pen introduced the golden toned verve pen as featured in the stormbreaker film. In James Bond fashion, the cross pen serves as one of the key gadgets in the film. The use of the cross pen is in example of:
product placement
____ is the number of different target consumers who are exposed to a commercial at least once during a specific period, usually four weeks.
reach
in which of the following industries are you most likely to find a broker?
real estate
A retailer would separate children's clothing purchased from the Carter's into various sizes and types of clothing, such as size 6 shirts, size to T shorts, and size for T sundresses. This process is called:
sorting out
_____ are distribution channel members that buy finished products from manufacturers and sell them to retailers.
wholesalers
____ is any paid form of non-personal presentation by an identified sponsor.
advertising
Roy Petrie is a flower wholesaler. He buys fresh flowers from countries in South America, divides the large batches into small bunches, and delivers them to independent florists. This process is called:
breaking bulk
what is the salesperson doing when, after his presentation is over, he asks, "May I call the company and place your order for 20 cases of Ecco brand golfing shoes? "
closing the sale
CMP in advertising terms means:
cost per thousand
In the newspaper comics, Cathy is often seen talking to a department store clerk who is trying to persuade her that she needs to buy a new wardrobe. The clerk is engaged in:
personal selling
which of the following statements describes an advantage that personal selling has over other forms of promotion?
personal selling costs can be adjusted by controlling the size of the sales force.
The owner of mercury appraisal company hold a ribbon-cutting event when he opened his new business. He invited city dignitaries, representatives from all the news media, and anyone who may have need of his service to the event. The goal of his promotion was most likely to:
create awareness
how do distribution channels improve product distribution?
distribution channels reduce the number of transactions needed to get the product from the manufacturer to the consumer
in 2006, consumers held onto a 2007 Chevrolet Monte Carlo at the state fair of Texas in an endurance competition that tested consumers to see who can hold onto the car the longest to win it. An article in USA today about the winner of the competition is an example of which promotional activity?
public relations
