BuyerBehaviorExam2

low-involvement learning often involves

A. classical conditioning B. iconic rote learning C. modeling (D. all of the above)

_____ refers to the capacity of individuals to attend to and process information?

Ability

High involvement learning often involves

analytical reasoning

which component of attitude represents one's tendency to respond in a certain manner toward an object or activity?

behavioral

which are the two most basic forms of conditioned learning?

classical and operant

________ attempts to create an association between stimulus (e.g., brand name) and some response (e.g., Behavior or feeling).

classical conditioning

Mitch likes Toyota automobiles because he thinks they have the highest reliability of all automobiles. His belief about Toyota's reliability represents which component of Mitch's attitude?

cognitive

which of the following involves presenting two stimuli in close proximity so that eventually they are perceived to be related or associated?

conditioning

Which type of ad is designed primarily to elicit a positive affective response rather than to provide information or arguments?

emotional ad

____ occurs when a customer is no longer satisfied by a product.

extinction

_______ occurs when the stimulus is no longer repeated or perceived.

forgetting

Learning a concept or the association between two or more concepts in the absence of conditioning is known as _____.

iconic rote learning

___ represents the number of cues in the stimulus field

information quantity

Perception is a process that begins with consumer exposure and attention to marketing stimuli and ends with consumer _____.

interpretation

____ refers to presenting one of two equivalent value outcomes either in positive or gain terms or in negative or loss terms

message framing

which of the following is considered an individual factor affecting attention?

motivation

what are the major individual factors affecting attention?

motivation and ability

which of the following is NOT a type of cognitive learning?

operant

____________ attempts to create an association between a response (e.g., buying a brand) and some outcome (e.g., satisfaction) that serves to reinforce the response.

operant conditioning

which of the following is NOT an individual characteristic that influences interpretation?

organization

which of the following is considered a stimulus factor affecting attention?

position

the size, shape, and color are specific ____ of the stimulus that can affect interpretation

traits

Which of the following is NOT a way emotional ads may enhance persuasion

A) by increasing liking of the ad B) by increasing attention of the ad and, therefore, ad recall C) by increasing product liking through classical conditioning D) All of the above are ways emotional ads may enhance persuasion.