CB chapter 10
________ includes a buyer, a seller, and a product or service and other factors.
Consumption situation
In a(n) ________, consumers participate in the production of the products or services they buy.
activity store
A(n) ________ is an actual or imaginary individual or group conceived of having significant relevance upon an individual's evaluations, aspirations, or behavior.
reference group
A general attitude toward shopping is called
shopping orientation
________ is the conscious designing of retail space and its various dimensions to evoke certain effects in buyers.
atmospherics
A store environment that has been made to resemble a living room where customers can relax, hang out with friends, or even learn is referred to as a(n) ________.
being space
Others who are present in a consumer's physical and social environment when purchases are made are called ________.
co-consumers
The ________ influence is the reference group influence that helps the consumer make decisions about specific brands or activities.
comparative
A group composed of people that the consumer actually knows is called a(n) ________ reference group.
membership
The psychological dimension of time or how it is experienced is an important factor in what mathematical study?
queuing theory
Allen has a store that rents only formal wear to men, such as tuxedoes. Allen sells to a highly segmented market based on ________.
usage situation