CB chapter 10

________ includes a buyer, a seller, and a product or service and other factors.

Consumption situation

In a(n) ________, consumers participate in the production of the products or services they buy.

activity store

A(n) ________ is an actual or imaginary individual or group conceived of having significant relevance upon an individual's evaluations, aspirations, or behavior.

reference group

A general attitude toward shopping is called

shopping orientation

________ is the conscious designing of retail space and its various dimensions to evoke certain effects in buyers.

atmospherics

A store environment that has been made to resemble a living room where customers can relax, hang out with friends, or even learn is referred to as a(n) ________.

being space

Others who are present in a consumer's physical and social environment when purchases are made are called ________.

co-consumers

The ________ influence is the reference group influence that helps the consumer make decisions about specific brands or activities.

comparative

A group composed of people that the consumer actually knows is called a(n) ________ reference group.

membership

The psychological dimension of time or how it is experienced is an important factor in what mathematical study?

queuing theory

Allen has a store that rents only formal wear to men, such as tuxedoes. Allen sells to a highly segmented market based on ________.

usage situation