CB Exam 1
Which of the following is NOT a reason why the population of the United States has grown steadily since 1960?
B. increasing birth rate for most of the period between 1960 and today
Juan is interested in knowing occupational influences on purchases of satellite radio systems. Which of the following occupations are most likely to purchase this type of product?
B. professional, scientific and technical
As a marketing major, Stan is a collegiate member of the American Marketing Association. This association holds a collegiate conference every year, and he did attend if one year. While this is a group he belongs to, his ties to other members are relatively weak, and his interaction is infrequent. Which type of group is this?
B. secondary group
Mitch seems to know everything about cars - at least that's what his friends and family think. He has been involved with cars since he was a child and even took an engine apart and put it back together again by the time he was 16 years old. He reads several publications related to cars, visits websites, and hangs out with others who are interested in cars as well. Due to his enduring involvement with this product category, Mitch would be considered a(n) _____.
B., opinion leader
Carla and John are both children, but they use their family's electronic equipment such as TVs, DVD players, and stereo equipment. They did not play much of a role in the purchase decision on which brands to buy, but their parents did consider their needs when deciding on which products and brands to purchase. In terms of family purchase roles, what role do these children play?
C) influencer and user
Which of the following is a reason why women are an important target market?
C. A high percentage of women work outside the home.
Which of the following statements is FALSE regarding the religious/secular value in American society?
C. America is basically a religious society
Bob is somewhat of a loner in high school. He really despises the school "jocks" that seem to be involved in every sport. He doesn't want anything to do with them or be like them in any way. To Bob, the group of students who represent the school athletes are a(n) _____.
C. dissociative reference group
Todd purchased a Harley-Davidson motorcycle because he identifies himself with what he feels is the typical owner of a Harley. Many other owners of this brand also feel this way, and they get upset when they see someone riding one who they think is not the "right" kind of person to own this brand. Which characteristics of brand communities does this illustrate?
Consciousness of Kind
Which of the following is a challenge facing marketers who implement cause-related marketing programs?
Consumer skepticism and apathy are demonstrated
Howard is 30 years old and creates his own content related to his favorite brand of hardware. Consumers like Howard who generate content online can be considered a(n)
Creator
In the United States, promptness is considered a virtue. Americans are expected to be on time to an event, and expected others to do as well. Which aspect of culture best explains this behavior?
Culture is acquired, that is, it is learned
Which of the following is NOT an example of an environment-oriented value?
D) competitive/cooperative
Harley-Davidson motorcycle owners that join a Harley group, Jeep owners that attend events sponsored by Jeep, and Star Trek "Trekkies" are all examples of _____.
D) consumption subcultures
Buzz is a self-employed construction worker. He is proud of his ability to do "real work" and sees himself as the often-unappreciated backbone of America. He dislikes the upper-middle class and prefers products and stores positioned toward his social-class level. Which term best describes Buzz?
D) working-class aristocrat
Amanda is in junior high and begged her mother to buy her a certain brand of athletic shoe that all the "cool" kids in school were wearing. She though that if she had those shoes, she would be accepted as one of them. To Amanda, these other students in school that she wants to be associated with represent a(n) ___.
D. aspiration reference group
Which of the following statements regarding education is FALSE?
Education does not influence how one thinks, makes decisions, and relates to others
Companies interested in marketing to the U.S. Latina should strive to do which of the following in reaching this market?
Encourage social media communications
Valerie and her family are members of the Baptist Church. They have accepted the Baptist Church's values as their own and behave in a manner consistent with the Church's values because their values and the Church's values are the same. Which type of influence does the Church possess with respect to Valerie and her family?
Identification
Rayna provides a significant amount of information to others across a wide array of products, including durables and nondurables, services, and store type. She can provide information on product quality, sales, usual prices, product availability, store personnel characteristics, and other features of relevance to consumers. Rayna is best described as a(n) _____.
Market Mavern
When comparing income levels by education and gender, which of the following is TRUE?
Men earn more than women at each level of education.
Which of the following statement(s) is/are true about U.S. Hispanic women or Latinas?
More and more Hispanic women are becoming the primary breadwinner in their homes and almost three-fourths of Latinas are enrolled in college only.
The trend toward later marriage and children has resulted in which of the following?
Now, 71 percent of all married couples with children under 18 fall into the middle age HLC categories of delayed full nest I and full nest II
In the Hollingshead Index of Social Position, which is true?
Occupation is given a higher weight than education
Which value relates to tolerance for ambiguity and uncertainty avoidance?
Risk Taking/Security
Which value has a strong influence on entrepreneurship and economic development as well as new-product acceptance?
Risk taking/security
Which of the following is FALSE regarding trends in the global youth market?
US brands are currently the leader among global teens
Clara had an unpleasant experience at a local restaurant at lunch one day. She went back to work and told all her coworkers about this experience, and many of them said they would never go back to that restaurant. Which type of communication is this an example of?
Word-of-mouth
Which of the following is NOT a reason for the decline in traditional families?
a change in the way the Census Bureau has defined "traditional family"
Companies like Samsung can be fined for buying positive online reviews of themselves and negative reviews of their competitors. This practice of buying "fake" reviews is known as
a. Astroturfing.
The consumer insight on remodeling discusses mechanisms underlying household lifecycle changes. The mechanism relating to awareness of need to modify the physical arrangement of their homes is ______.
adapting
The Mini Getaway Tour, in which owners of Mini Coopers gather for the purposes of interacting with one another in the context of learning about and using their Mini Coopers, are examples of a
brand fest
Kamama is a Native American from the largest tribe in the United States. Which tribe does she come from?
cheokee
Stephanie is 19 years old and is a participant in social media in that she creates content of her own about her favorite brands of makeup—Web pages, blogs, video and video uploads to places like YouTube. The information created by Stephanie can be classified as?
consumer-generated content
Which of the following is NOT a factor that creates problems in literal translations and slang expressions?
differences in the direction in which written words are read
Leigh received a digital camera for her birthday. She was able to figure this product out pretty easily because it only required a moderate change in how she used to take pictures. One thing she had to get used to was printing the pictures instead of taking a role of film to a processor. This is an example of a _______ innovation
dynamically continuous
Marie has purchased a brand that she has purchased before. However, the first time she used this brand, the product failed and she was dissatisfied. Unfortunately, the second time she purchased this brand, the same thing happened. She's frustrated and wants her money back, but she doesn't feel as though she has any control over this situation. She's decided that she just needs to accept this poor quality and not expect so much from the next product she purchases. Marie can be described as a(n) ______.
fatalist
Stacy and Adam have just had their first child, and they hope to have two more. They can expect expenditures on which of the following to increase?
food at home
Trademarks
for the most part can be established only in one country at a time. A company doing business in multiple countries must obtain trademarks for its name separately for each country Any word, name, symbol, device, or any combination thereof adopted and used by a person or which a person has a bona fide intention to use in commerce and applies to register on the principal register established by this Act, to identify and distinguish his or her goods, including a unique product, from those goods manufactured or sold by others and to indicate the source of the goods, even if that source is unknown
The U.S. Census overall projections of ethnic subculture size understate the importance of ethnic groups to specific
geographic regions
Tara is a marketing professor and is a member of the American Marketing Association. The members of this organization are associated with the discipline of marketing, either as academicians or practitioners. The purpose of this organization is to disseminate research about marketing, to share best practices, and to foster the professional development of marketers. The American Marketing Associate is an example of ___.
group
Jamie wants to purchase a notebook computer, but she has limited product knowledge about computers other than how to turn it on and use it. She expects to pay over $1,000 for this computer, so this is an important decision for her and she wants to make the right choice. For Jamie, this represents a(n) _____.
high-involvement purchase situation
Laurie purchased an entertainment armoire from a national chain furniture retailer. Unfortunately, one of the doors did not operate properly, so she called the retailer to complain. A service representative was sent out to adjust the door, but just a few weeks later, the problem reoccurred, so Laurie called again and asked for a new armoire. The store manager said that another service rep would have to come out to determine if it was due to a manufacturer's defect before it could be replaced. Because the service representative failed to show up, the manager decided to offer Laurie a new armoire. Unfortunately the replacement had the same problem and Laurie demanded her money back. Now she tells everyone she knows the problems she's had with this retailer. Which value most likely underlies Laurie's complaining behavior?
individualism
Which of the following is NOT a description of the household life cycle stage known as "Empty Nest I: Middle Aged with no children"
married couples who have adopted children who are still living at home
Amie usually wears a uniform to her Catholic school, but on the first Friday of every month, students can wear other clothes as long as they bring in something for the church's food bank. Amie loves to shop and has plenty of fashionable clothes, but on these free dress days, she usually wears blue jeans, a T-shirt, and athletic shoes. Her mother asked her why she doesn't wear her nice clothes, and Amie told her that she would be made fun of at school. Which type of influence do the other students have on Amie?
normative
Jill is a breast cancer survivor. She posts a blog, which is her online journal, on a site that is specifically for others to share their experiences and support one another. She and others discuss products that help them deal with the side effects of their treatments as well as products that can help them maintain their self-esteem (e.g., wigs). Jill is participating in a(n) _____.
online community
John doesn't know very much about electronic equipment, but he wanted to get his girlfriend wireless headphones for her birthday. His roommate, Hank, knows all about these types of products and made a recommendation to John. For this product category, Hank is known as a(n)
opinion leader.
In Germany, one concern retailers have is ensuring that cash drawers have enough money to make change when consumers make purchases. One company went so far as to use a computerized model that monitored the weight of the cash drawer and signaled a need for replenishment. This is such a concern because consumers typically use cash to make purchases, which differs from other countries, such as the U.S., where credit card use is more common. Which cultural value does this illustrate?
postponed gratification/immediate gratification
Angie is a teenager, living at home with her parents and two brothers. Even though she wants to venture out more on her own, her parents will not allow it, and she obeys their wishes. Her family represents a(n) _____ group.
primary group
Samantha and Greg have owned an MG for several years and enjoy taking road trips through the Rockies with other MG owners every year. Which characteristic of brand communities does this illustrate?
rituals and traditions
