CB Questions

Which of the following can be classified as a nondurable good? a. A black pen b. A limousine c. An oven d. A dining table

a. A black pen

Which of the following is true about complaining behavior in customers? a. An angry customer is more likely to complain than a disgusted consumer. b. Consumers high in price sensitivity are less likely to complain. c. Consumers from collectivistic cultures are more likely to complain. d. Dissatisfied consumers have an over 70 percent chance of complaining.

a. An angry customer is more likely to complain than a disgusted consumer.

_____ refers to the number of times a product is used in a given period of time. a. Consumption frequency b. Meaning transference c. Negative disconfirmation d. Distributive fairness

a. Consumption frequency

_____ is a measure used to assess customer satisfaction which involves asking consumers to assess their level of satisfaction on a scale of levels such as: satisfied; dissatisfied; and completely satisfied. a. Direct, Global measure b. Expectancy/equity c. Disconfirmation d. Top-line performance measure

a. Direct, Global measure

Which of the following would involve routine decision making? a. Filling up the fuel tank at the regular fuel station b. Replacing a toothbrush with one that has softer bristles c. Buying any brand of cat food with fish flavor d. Selecting a college after high school

a. Filling up the fuel tank at the regular fuel station

_____ include emotional, symbolic, and subjective attributes or benefits that are associated with an alternative. a. Hedonic criteria b. Utilitarian criteria c. Determinant criteria d. Subordinate categories

a. Hedonic criteria

A customer who has experienced bad service and distasteful food at a restaurant will mentally place that restaurant in which of the following sets? a. Inept set b. Consideration set c. Universal set d. Inert set

a. Inept set

Kate is a packrat. This means that: a. Kate develops an emotional bond with her possessions and is unable to discard them. b. Kate goes overboard with her philanthropic activities and tends to give away her possessions in charities. c. Kate easily gets bored of new things and gets rid of them at the first opportunity. d. Kate experiences cognitive dissonance after most of her purchases.

a. Kate develops an emotional bond with her possessions and is unable to discard them.

Which of the following can be perceived as a desired state? a. Mike does not like the car he drives to work, and thinks he should buy a new one. b. Mike has a nice house with a beautiful front lawn. c. Mike is stuck at a job that has nothing more to offer him. d. Mike believes his current retirement plan will suffice and he does not need an upgraded one.

a. Mike does not like the car he drives to work, and thinks he should buy a new one.

Owen decided that he had to buy a new pair of shoes as he had to attend his best friend's wedding. Which of the following activities in the decision-making process was performed by Owen? a. Need recognition b. Postchoice evaluation c. Search for information d. Choice

a. Need recognition

Kaitlyn is wants to buy a bright orange scooter for her 25th birthday; she loves the color but is a little apprehensive about her friends' reactions. She wonders if they would think her new scooter looks too flashy. Which of the following risks is Kaitlyn perceiving? a. Social risk b. Physical risk c. Performance risk d. Financial risk

a. Social risk

_____ in a consumer behavior context refers to the times when a consumer chooses a competing choice, rather than the previously purchased choice, on the next purchase occasion. a. Switching behavior b. Consumer search behavior c. Brand inertia d. Retaliatory revenge

a. Switching behavior

Which of the following is characteristic of antiloyal consumers? a. They are often former customers of the company. b. They switch brands often but keep coming back. c. They provide very little profit to the company. d. They can be satisfied if they receive a befitting compensation.

a. They are often former customers of the company.

Underlying attributes: a. are learned through experience with the product. b. are visually apparent and easily recognizable. c. are referred to as search qualities. d. can be easily evaluated prior to purchase.

a. are learned through experience with the product.

Derek has been intending to buy a new phone since a month. He has certain specific features in mind such as a high-definition camera, a long battery life, and a convenient keypad. Derek will carefully consider these features before he makes any purchase decision. This in indicative of: a. attribute-based evaluation. b. feeling-based evaluation c. affect-based evaluation. d. abstract evaluation.

a. attribute-based evaluation.

Judith had been purchasing the same brand of dental floss for many years. Rarely had she experimented with or tried other brands. But when a competitive brand came up with a "same price but lasts longer" offer, she decided to switch brands. This example illustrates the concept of: a. consumer inertia. b. cognitive dissonance. c. customer share. d. confirmatory bias.

a. consumer inertia.

The term _____ is used to refer to the product attributes that consumers consider when reviewing possible solutions to a problem. a. evaluative criteria b. brand inertia c. universal set d. inert set

a. evaluative criteria

Aiko Bike Manufacturer, wants to market its new range of bikes for women. The advertising campaign targets working women who crave independence and highlights the fun and freedom aspects associated with the bike. This is an example of _____. a. meaning transference b. positive disconfirmation c. consumption frequency d. negative disconfirmation

a. meaning transference

Kelly, an arthritis patient, purchases a pair of soft-soled shoes hoping that it would help lessen the stiffness in her feet. She is pleasantly surprised to find that the shoes are indeed very soft and easy on her feet. The shoes not only met her expectations but far surpassed them. Kelly's experience with the shoes is an example of _____. a. positive disconfirmation. b. positive confirmation. c. negative confirmation. d. negative disconfirmation.

a. positive disconfirmation.

Information that signals the amount of potential value contained in a product is called its _____. a. price b. quality c. worth d. credibility

a. price

The _____ decision-making perspective assumes that consumers diligently gather information about purchases, carefully compare various brands of products on salient attributes, and make informed decisions regarding what brand to buy. a. rational b. experiential c. behavioral influence d. affect-behavior

a. rational

The prospects for a continued series of mutually valuable exchanges between a consumer and a firm exist when the: a. relationship quality is high. b. competitive intensity is low. c. switching cost is high. d. consumer inertia is low.

a. relationship quality is high.

When consumers follow the disjunctive rule, they: a. set a high mental cutoff on any feature selected. b. eliminate options that do not meet the criteria until only one remains. c. select the product they believe performs best on the most important feature. d. select a product that may perform poorly on one criterion by compensating with good performance on others.

a. set a high mental cutoff on any feature selected.

A(n) _____ is a characteristic that allows a consumer to diagnose something distinctive about an alternative. a. signal b. contrivance c. modus operandi d. schema

a. signal

Which of the following is true of external search? a. Search tends to decrease when a consumer possesses a high level of purchase involvement. b. As perceived risk such as financial, physical, social, performance and time risk increases, search effort increases. c. External search tends to increase in cases of habitual decision making. d. Moderately experienced consumers search for purchase-related information less than do either experienced or inexperienced consumers

b. As perceived risk such as financial, physical, social, performance and time risk increases, search effort increases.

Priscilla is not very particular about the brand of shampoo that she buys. She has tried a few which she likes and picks any one of them when required. What is this limited selection of shampoo brands that Priscilla chooses from called? a. Universal set b. Awareness set c. Inert set d. Inept set

b. Awareness set

Lara has around seven clothing stores in her neighborhood. However, whenever she feels the need to go shopping she drives ten miles to the city to her favorite store. One of the reasons she likes the store, besides its great collection, is that she finds everything well organized and displayed. Which perspective influences Lara's decision making here? a. Experiential perspective b. Behavioral influence perspective c. Affect-behavior-cognition perspective d. Rational perspective

b. Behavioral influence perspective

Which of the following is true about the consumer decision-making process? a. Consumer decision-making processes invariably involve tangible products. b. Both utilitarian value and hedonic value are associated with consumer decision making. c. The activities in the consumer decision-making process follow a fixed sequence. d. Consumer decision-making processes do not always involve choices linked to value.

b. Both utilitarian value and hedonic value are associated with consumer decision making.

_____ may be defined as a deeply held commitment to rebuy a product or service regardless of situational influences that could lead to switching behavior. a. Compulsive consumption b. Brand loyalty c. Brand inertia d. Impulsive consumption

b. Brand loyalty

_____ is used to understand the attributes that guide preferences by having consumers compare products across levels of evaluative criteria and the expected utility associated with the alternatives. a. Attribute correlation b. Conjoint analysis c. Situational influence d. Affect-based evaluation

b. Conjoint analysis

_____ is a mild, positive emotional state resulting from a favorable appraisal of a consumption outcome. a. Compulsive consumption b. Consumer satisfaction c. Consumer inertia d. Positive disconfirmation

b. Consumer satisfaction

_____ compares the difference between expectations and performance perceptions. a. Dissonance measure b. Disconfirmation measure c. Direct measure d. Attribute specific measure

b. Disconfirmation measure

Garry had been researching online about bikes for a few weeks. He planned to buy one soon, and go for a long road trip. While shortlisting some models, he thought of his childhood when his Dad took him for road trips on their old Harley. He was so taken up by the idea of reliving those memories that he finally purchased a Harley. Which of the following factors influenced Garry's decision? a. Motivation b. Emotion c. Logic d. Value

b. Emotion

Mario is planning to buy a house, but is undecided about the capital he should invest. He has been doing his research about the various options available and has also sought advice from his friends and relatives. Currently, he does not want to put in all his savings and buy a very expensive mansion, but he is also not happy with the two-bedroom flats that are available. Mario has decided to spend some more time looking for the perfect property. What kind of decision making is Mario involved in? a. Habitual decision making b. Extended decision making c. Limited decision making d. Routine decision making

b. Extended decision making

Brenda and her friend, met at a small eatery in the East Village in Manhattan to grab a late lunch. The food turned out to be exceptionally nice, and the staff was friendly and courteous. They left the place feeling quite happy about the whole experience. A few months later they wanted to visit the place again. However, neither Brenda nor her friend could remember the name of the eatery. Which of the following options should Brenda use to find the place, given that she only remembers it was located in the East Village? a. QR codes b. GPS-based technologies c. Mobile visual search d. Augmented reality

b. GPS-based technologies

Which of the following characterizes the term satisfying? a. It refers to the consumer behavior pattern in which the consumer remains loyal to one particular brand. b. It leads to just moderately good rather than optimal decisions. c. It involves an extended decision making process. d. It involves thorough research before buying.

b. It leads to just moderately good rather than optimal decisions.

_____ refers to the distribution of responses consistent with most respondents choosing responses so the distribution is clustered toward the positive end of the scale. a. Packrats b. Left skewed data c. Cognitive dissonance d. Distributive justice

b. Left skewed data

Ruth had recently bought an expensive smartphone from a leading brand. However, within a few months of purchase, the phone slowed down considerably in performance; it also started getting stuck while playing games or texting. Ruth was so infuriated with the whole experience that she posted a horrible review on a popular complaint website; other consumers who had had similar experiences also shared their views and soon the news was going viral. Which of the following terms defines this scenario? a. Consumer inertia b. Negative public publicity c. Cognitive dissonance d. Retaliatory revenge

b. Negative public publicity

Which of the following would help an individual in conducting an external search? a. Memory b. Online research c. Retrieval of knowledge d. Experience

b. Online research

Which of the following is an example of internal search? a. Asking a salesman to explain the features of a machine b. Remembering the taste of a product c. Using the Internet for details of a product d. Asking a friend about the quality of a product

b. Remembering the taste of a product

_____ categories of products are more detailed and evaluations are generally more relevant and meaningful at this level. a. Abstract b. Subordinate c. Situational d. Underlying

b. Subordinate

Which of the following is a characteristic of quick response (QR) codes? a. They bring the physical and virtual worlds together. b. They give consumers access to all types of product-related information. c. They allow consumers to simply take a photo of an object or scan it into their screen and quickly receive information about it. d. They help consumers find information related to location of places.

b. They give consumers access to all types of product-related information.

June recently bought several accessories she did not really need. Later she confessed to her friend that she bought them only because she liked them at that moment and just wanted to buy them. This illustrates: a. attribute-based evaluation. b. affect-based evaluation. c. product-based evaluation. d. benefit-based evaluation.

b. affect-based evaluation.

In the case of affect-based evaluation: a. consumers consider attributes, features, or potential benefits when reviewing possible solutions to a problem. b. consumers evaluate products based on the overall feeling that is evoked by the alternative. c. consumers make purchase decisions without taking into consideration the hedonic criteria. d. alternatives are evaluated across a set of attributes that are considered relevant to the purchase situation.

b. consumers evaluate products based on the overall feeling that is evoked by the alternative.

Merlyn likes to keep himself updated on the newest technological innovations. He specifically likes to collect information about smartphones. He reads online materials about smartphones and also discusses with his friends about them. However, Merlyn does not intend to buy a new phone; he simply likes knowing about them. Merlyn's search for information can be termed: a. purchase-specific search. b. ongoing search. c. product-specific search. d. prepurchase search.

b. ongoing search.

Just noticeable difference: a. is a term that is used to describe the practice of offering essentially identical products with different model numbers or names. b. represents how much stronger one stimulus must be compared to another if someone is to recognize that the two are not the same. c. describes the perceived relationship between attributes of products. d. is used to understand the attributes that guide preferences by having consumers compare products across levels of evaluative criteria.

b. represents how much stronger one stimulus must be compared to another if someone is to recognize that the two are not the same.

When consumers select the lexicographic rule, they: a. reject any product that fails to meet or exceed the cutoff point across all features. b. select the product they believe performs best on the most important feature. c. they set minimum cutoff points for the attributes. d. set a high mental cutoff for various features.

b. select the product they believe performs best on the most important feature.

Which of the following is true in the context of complainers? a. A disgusted customer is more likely to complain than an angry customer. b. Dissatisfied consumers have over 80 percent chance of complaining. c. A customer from an individualistic culture is more likely to complain than a customer from a collectivist culture. d. Customers low in price sensitivity are more likely to complain than customers with high price sensitivity.

c. A customer from an individualistic culture is more likely to complain than a customer from a collectivist culture.

Which of the following activities in the decision-making process may involve an exchange? a. Evaluation of alternatives b. Defining of the situation c. Choice d. Need recognition

c. Choice

Harold needs to transfer money urgently to his brother who lives in a different country. Since, he does not have access to an online bank account, he visits the local branch of the bank to get the transfer done. At the bank, half way through the transaction, the bank teller's computer crashes and the process gets delayed. Harold is furious. In his opinion, the bank should have anticipated an event like this and been more appropriately equipped to handle it. Which element of the attribution theory is being evaluated by Harold? a. Packrats b. Stability c. Control d. Locus

c. Control

Which of the following is true of value and switching in consumer share? a. Hedonic value is more strongly related to customer share for functional types of services. b. For more experiential types of services, such as mall shopping, utilitarian value is more strongly related to customer share. c. Customers who switch are more likely to be loyal if they experience comparatively increased hedonic value. d. Utilitarian value plays a larger role in creating consumer commitment.

c. Customers who switch are more likely to be loyal if they experience comparatively increased hedonic value.

n which of the following services will utilitarian value be more strongly related to customer share than hedonic value? a. Resort hotels b. Fine dining c. Dentist office d. Salon service

c. Dentist office

_____ criteria are the evaluative criteria that are related to the actual choices we make. a. Abstract b. Inept c. Determinant d. Affect-based

c. Determinant

Which of the following is true of habitual decision making? a. When consumers engage in habitual decision making, they tend to search diligently for information that will help them reach a satisfactory decision. b. Habitual decision making usually occurs when there are relatively high amounts of purchase risk and product involvement. c. During habitual decision making, consumers generally do not seek information at all when a problem is recognized. d. Habitual decision making occurs when there is no brand loyalty or brand inertia among consumers.

c. During habitual decision making, consumers generally do not seek information at all when a problem is recognized.

_____ is a decision rule where the consumer begins evaluating by first looking at the most important attribute and ruling out any option that does not meet a minimum cut-off point for that attribute, and where subsequent evaluations proceed in order of importance until only one option remains. a. Conjunctive rule b. Disjunctive rule c. Elimination-by-aspects rule d. Compensatory decision rule

c. Elimination-by-aspects rule

_____ are the attributes, features, or potential benefits that consumers consider when reviewing possible solutions to a problem. a. Underlying attributes b. Superordinate criteria c. Evaluative criteria d. Subordinate categories

c. Evaluative criteria

Which of the following is a problem with the rational decision-making perspective? a. It focuses only on hedonic value and ignores utilitarian value. b. It involves assessment of the careful comparison of various brands of products. c. It assumes that consumers follow a well-planned decision-making process. d. It assumes than humans do not think logically.

c. It assumes that consumers follow a well-planned decision-making process.

_____ is a process through which cultural meaning is passed on to a product and onto the consumer. a. Meaning depletion b. Negative disconfirmation c. Meaning transference d. Satisficing

c. Meaning transference

Mrs. Hoffman was looking for a hassle-free way to commute from home to office. She was seriously considering a tiny electric car, but was concerned about the safety it would provide. She had read somewhere that electric cars were more prone to accidents. These reviews made Mrs. Hoffman invest a lot of time researching the details online. Which of the following external search factors is influencing the search time in this case? a. Attitude toward shopping b. Value of search effort c. Perceived risk d. Product experience

c. Perceived risk

After much deliberation, Mona buys a certain brand of tablet PC. Within a week of its purchase, the operating system of the tablet PC crashes. An irate Mona contacts the service center only to receive shoddy service. Infuriated by the whole experience, Mona vents out her anger by posting derogatory comments about the company on a social networking forum. Which of the following behaviors is being exhibited by Mona in this case? a. Cognitive dissonance b. Switching behavior c. Rancorous revenge d. Positive disconfirmation

c. Rancorous revenge

A small Italian restaurant had a number of loyal customers, owing to the delicious food it served. They also had a web site, where people could give their reviews and also book their tables in advance. The restaurant had an unusual negative review one day, where a person had complained about having found a bug in his food. The restaurant management knew it was a false claim and in response, they gave their customers a tour of the kitchen to see how the food was prepared and the standard of hygiene they maintained. The pictures of this tour were posted on the web site, too and the customers were left to decide for themselves. Which of the following courses of action did the restaurant use in handling the negative publicity? a. Taking responsibility b. Denying responsibility c. Releasing information d. Doing nothing

c. Releasing information

_____ is when a consumer becomes violent with employees and/or tries to vandalize a business in response to an unsatisfactory experience. a. Consumer inertia b. Switching behavior c. Retaliatory revenge d. Complaining behavior

c. Retaliatory revenge

_____ states that consumers are motivated to act in accordance with their attitudes and behaviors. a. Expectancy/disconfirmation theory b. Equity theory c. Self-perception theory d. Attribution theory

c. Self-perception theory

Which of the following statements is true of determinant criteria? a. Determinant criteria are less carefully considered when compared to evaluative criteria. b. Determinant criteria are not related to the actual choices we make. c. Statistical tools are often needed to establish determinance. d. Consumers always know the criteria that are truly determinant.

c. Statistical tools are often needed to establish determinance.

Which of the following is true about noncompensatory rules? a. They are not used in low-involvement situations. b. They are used when there are very few product choices. c. They allow consumers to simplify their thought processes. d. They are most likely to lead to impulsive purchases.

c. They allow consumers to simplify their thought processes.

_____ performance refers to sales being at the peak of an earnings statement. a. Left skewed b. Packrats c. Top-line d. Negative disconfirmation

c. Top-line

Which of the following statements is true in the context of complainers and non-complainers? a. Non-complainers are more likely to return to the company than complainers. b. Unlike complainers, non-complainers become satisfied when the company takes corrective measures. c. Unlike non-complainers, complainers are a source of useful information for companies. d. Unlike complainers, non-complainers do not express their dissatisfaction on social networking sites.

c. Unlike non-complainers, complainers are a source of useful information for companies.

Kristie buys a Quebex laptop after reading good reviews about it. The laptop, unfortunately, starts malfunctioning just a month after purchase. Kristie registers a complaint with Quebex. The company immediately jumps into action and provides prompt service. Kristie, who was initially infuriated, is now quite content. Quebex can be said to have: a. caused the consumer to engage in consumer inertia. b. earned for itself an antiloyal consumer. c. adequately responded to a negative critical incident. d. illustrated the validity of the concept of confirmatory bias.

c. adequately responded to a negative critical incident.

Sean recently moved to an apartment near the city. This has made it easier for him to commute to work. This is an example of a: a. attribute. b. feature. c. benefit. d. concept.

c. benefit.

Jerry is vacationing in Hawaii and has forgotten to carry his camera. Consequently, he ended up buying a disposable camera. Jerry believes that disposable cameras are bad and purely a waste of money. In order to substantiate his preconceived notion, he continually tries to find fault with it. This phenomenon is referred to as: a. meaning transference. b. consumption frequency. c. confirmatory bias. d. source monitoring error.

c. confirmatory bias.

Rita recently bought a house on the outskirts of her city; this was her ancestral house that her parents had sold years ago. Since this was the house that she lived in as a child, she felt an emotional connection to it and decided to buy it. This purchase is based on _____ criteria. a. subordinate b. superordinate c. hedonic d. utilitarian

c. hedonic

A feature: a. is more important than an actual benefit. b. plays an important role in the value equation. c. is a performance characteristic of an object. d. is a perceived favorable result derived from a particular service.

c. is a performance characteristic of an object.

Andrea goes to a furniture store to buy a dining table for her house. She evaluates various tables by comparing their size, shape, color, and price. She is evaluating her purchase through _____ attributes. a. superordinate b. underlying c. perceptual d. subordinate

c. perceptual

From a consumer perspective, _____ represents the perceived overall goodness or badness of some product. a. inertness b. value c. quality d. universality

c. quality

A(n) _____ represents one form of publicity in which an ostensibly objective outsider (neither the customer nor the business) provides publicly available purchase recommendations. a. public relations event b. paid news c. third-party endorsement d. positive word of mouth

c. third-party endorsement

Ryan is in a new city and needs to visit a supermarket to buy grocery. Since he is not familiar with the city, he uses an app on his smartphone to get a list of the supermarkets in his locality and information about them. Which of the following search options has Ryan used to collect information? a. Flat-file app b. QR Codes c. Radio frequency identification app d. GPS-based app

d. GPS-based app

Which of the following is a characteristic of the experiential decision-making perspective? a. It assumes that consumers make informed decisions regarding what brand to buy. b. It assumes that many decisions are learned responses to environmental influences. c. It often focuses on utilitarian value. d. It often focuses on hedonic value.

d. It often focuses on hedonic value.

_____ is a perceived state wherein performance perceptions fall short of expectations. a. Positive confirmation b. Negative confirmation c. Positive disconfirmation d. Negative disconfirmation

d. Negative disconfirmation

_____are what a consumer anticipates as happening given his or her previous experiences with a particular product or service. a. Ideal expectations b. Equitable expectations c. Predictive expectations d. Normative expectations

d. Normative expectations

_____ refers to the recognition of the negative consequences that are likely to result from a course of action and the uncertainty of which course of action is best to take. a. Adverse influence b. Uncertainty acceptance c. Validity illusion d. Perceived risk

d. Perceived risk

_____ are expectations that form about what a consumer thinks will actually occur during an experience. a. Ideal expectations b. Normative expectations c. Equitable expectations d. Predictive expectations

d. Predictive expectations

_____ are mental representations of stored knowledge about groups of products. a. Utilitarian categories b. Product attributes c. Product positioning criteria d. Product categories

d. Product categories

_____ are sums of money paid by a vendor to a retailer for specific locations or shelf placement in a store. a. Display allowances b. Booking allowances c. Promotional allowances d. Slotting allowances

d. Slotting allowances

Which of the following statements is true of subordinate categorization? a. Subordinate categories are abstract in nature. b. Subordinate categories are less detailed when compared to superordinate categories. c. Evaluations of a product at the subordinate level are irrelevant. d. The consumer examines the knowledge that she has stored in the subordinate level.

d. The consumer examines the knowledge that she has stored in the subordinate level.

Which of the following is true of durable goods? a. They are consumed more frequently than nondurable goods. b. If they do not perform well they are still not a cause of major concern for consumers. c. They are consumed quickly compared to nondurable goods. d. They are expensive compared to nondurable goods

d. They are expensive compared to nondurable goods

_____ attributes are referred to as experience qualities because they are often perceived only during consumption. a. Hedonic b. Subordinate c. Superordinate d. Underlying

d. Underlying

_____ criteria pertain to functional or economic aspects associated with an alternative. a. Affect-based b. Superordinate c. Hedonic d. Utilitarian

d. Utilitarian

_____ pertains to seeking new brands or products as a response to boredom or to satisfy a perceived need for change. a. Compulsive consumption b. Utility-seeking behavior c. Attention-seeking behavior d. Variety-seeking behavior

d. Variety-seeking behavior

An evaluative process wherein alternatives are evaluated across a set of features that are considered relevant to the purchase situation is called: a. emotion-based evaluation. b. rule-based evaluation. c. affect-based evaluation. d. attribute-based evaluation.

d. attribute-based evaluation.

Racheal is addicted to chocolates. A month ago, Racheal used to eat four bars of chocolate a month. However, now she eats two bars of chocolate almost every day. In this scenario, it can be said that Rachael's _____ with regard to chocolates is high. a. meaning transference b. negative disconfirmation c. distributive fairness d. consumption frequency

d. consumption frequency

After purchasing an expensive pair of sports shoes, Karen asks herself, "Did I get what I paid for?" In this case, Karen is asking a question pertaining to _____. a. consumer refuse b. cognitive dissonance c. interactional fairness d. distributive fairness

d. distributive fairness

A situation where consumers have too many choices while purchasing is called _____. a. special choice b. abstract choice c. superordinate choice d. hyperchoice

d. hyperchoice

A(n) _____ includes alternatives in the awareness set about which consumers are indifferent or do not hold strong feelings. a. inept set b. consideration set c. universal set d. inert set

d. inert set

Jim's brother asks him to buy something to drink on his way home. He is very specific that he wants only a sugar-free fruit juice. This is an example of a(n) _____ category. a. general b. abstract c. perceptual d. subordinate

d. subordinate

The total collection of all possible solutions to a recognized need is referred to as the _____ set of alternatives. a. inert b. inept c. consideration d. universal

d. universal

Which of the following reflect the expectations a consumer forms regarding what he or she thinks should or ought to happen given the level of work that he or she has put into the experience? a. Ideal Expectations b. Predictive Expectations c. Normative Expectations d. Equitable Expectations

d. Equitable Expectations

_____ refers to the degree to which an object, person, or experience seems real, genuine, unique, and art of history or tradition. a. Durability b. Interactional fairness c. Distributive fairness d. Authenticity

d. Authenticity

_____ describes the idea that perfectly rational decisions are not always feasible due to constraints found in information processing. a. Rational satisficing b. Rational ignorance c. Cognitive rationality d. Bounded rationality

d. Bounded rationality

_____ is present when a consumer simply buys a product repeatedly without any real attachment. a. Compulsive consumption b. Brand loyalty c. Antiloyalty d. Brand inertia

d. Brand inertia

Jake recently bought a professional camera. Though the camera didn't come with a long battery life, he decided to buy it as it had additional features compared to the other cameras. Which of the following rules did Jake use to purchase the camera? a. Lexicographic rule b. Disjunctive rule c. Noncompensatory rule d. Compensatory rule

d. Compensatory rule