CH 10 GRAPHIC DESIGN
The ying-yang symbol is the model of successful graphic design. Through the use of black and white, it clearly expresses
- balance - interdependence
How was graphic design used in film and television?
- design advertisements - design titles
What did the artist Albrecht Durer focus on when designing well balanced letterforms such as these?
- line thickness - visual weight
What do logos and trademarks generally represent?
- organizations - products
What are some of the things that are measured in a layout?
- the page - the margins - the text
What is true about symbols?
- they serve as repositories for ideas and associations - their associated meanings can change radically over time -societies and cultures give symbols meaning or value
A standardized text logo is called a
- wordmark - logotype
Identify an artist who acknowledged that graphic design is a part of our personal lives
Andy Warhol
Which artist created the following poster that highlighted the entertainment at a famous cabaret?
Henri de Toulouse-Lautrec
The digital revolution added what new element to graphic design?
Interactivity
True or False: It is easier to read a layout when only the necessary information is presented.
True
Who designed TextArc, a program that allows users to explore the relationships between words
W. Bradford Paley
Specific guidelines for color, typography, and layout, developed to project a consistent imaged called
brand identity
Today most graphic artists use ________ to create their designs.
computers
Symbol
conveys information or embodies ideas
A development of 18th and 19th centuries, the Industrial Revolution greatly _____ the use of graphic design for commercial purposes.
increased
In contrast to other art forms where the interpretation is open, graphic design has to be ______ and _____ to be successful.
limited in interpretation; controlled in meaning
The use of digital technologies to expressive ends is called __________ art.
new media
The purpose of setting AOL's new text logo in mostly lowercase was
to distance the logo from its origins as an initialism
Myriad Pro, New Aster, and Helvetica are all examples of
typefaces
Barbara Kruger combined which 2 aspects of graphic design influence how viewers interpreted her artwork?
word and image
