CH 10 GRAPHIC DESIGN

The ying-yang symbol is the model of successful graphic design. Through the use of black and white, it clearly expresses

- balance - interdependence

How was graphic design used in film and television?

- design advertisements - design titles

What did the artist Albrecht Durer focus on when designing well balanced letterforms such as these?

- line thickness - visual weight

What do logos and trademarks generally represent?

- organizations - products

What are some of the things that are measured in a layout?

- the page - the margins - the text

What is true about symbols?

- they serve as repositories for ideas and associations - their associated meanings can change radically over time -societies and cultures give symbols meaning or value

A standardized text logo is called a

- wordmark - logotype

Identify an artist who acknowledged that graphic design is a part of our personal lives

Andy Warhol

Which artist created the following poster that highlighted the entertainment at a famous cabaret?

Henri de Toulouse-Lautrec

The digital revolution added what new element to graphic design?

Interactivity

True or False: It is easier to read a layout when only the necessary information is presented.

True

Who designed TextArc, a program that allows users to explore the relationships between words

W. Bradford Paley

Specific guidelines for color, typography, and layout, developed to project a consistent imaged called

brand identity

Today most graphic artists use ________ to create their designs.

computers

Symbol

conveys information or embodies ideas

A development of 18th and 19th centuries, the Industrial Revolution greatly _____ the use of graphic design for commercial purposes.

increased

In contrast to other art forms where the interpretation is open, graphic design has to be ______ and _____ to be successful.

limited in interpretation; controlled in meaning

The use of digital technologies to expressive ends is called __________ art.

new media

The purpose of setting AOL's new text logo in mostly lowercase was

to distance the logo from its origins as an initialism

Myriad Pro, New Aster, and Helvetica are all examples of

typefaces

Barbara Kruger combined which 2 aspects of graphic design influence how viewers interpreted her artwork?

word and image