CH 12 - Communicating Your Professional Brand
Which of the following is one of the ways recommended to build your personal brand?
Avoid distracting background music or cute sayings in your voice mail greeting
Which of the following is an appropriate tip to be followed by men while dressing for an interview?
Avoid wearing any jewelry other than a watch and a wedding ring or class ring.
What type of questions try to determine how you would make a decision or respond to a stressful situation?
Behavioral
Which of the following is true of analyzing your strengths and skills?
It helps you determine which jobs you are best qualified to pursue
The ________ format is most appropriate for applicants who have worked in positions closely related to the one they are applying for and who also want to emphasize the advanced skillsets required for the new position.
combined
Which of the following is most likely to be included in the professional signature block on an email message?
contact information
According to a study by the National Consumer Law Center, what percentage of employers perform background checks on potential employees and new hires?
more than 90 percent
A thank-you message should be sent ________ an interview.
within twenty four hours of
When you write an unsolicited cover letter, ________.
you need to persuade your audience to read your letter rather than discarding it
When writing a cover letter, after specifying the job you're applying for, what should follow?
your qualifications for that position
Studies have found that those who negotiate salary when offered a job can increase their salary by more than _____.
7 percent
When using the ACE process during the interview process, during which step should a candidate target the job search?
Analysis
If a company has a casual dress code, what can be assumed about interview attire?
Business formal attire is appropriate
When you write thank-you notes after the interview, what should your thank-you note reflect?
Conversations with the person you are writing to
Which of the following will improve the success of a Skype interview?
Creating a professional background
To prepare for the next interview, what should be done after an initial interview?
Evaluate your performance in the interview
Which of the following is an example of a quality unrelated to work experience but a generally applicable to the workplace, and valued by most employers?
Gained leadership skills as chair of the youth committee at local community center
When using the ACE process to compose your brand message, what should be considered?
How to develop your social media presence
Job recruiters find formal networking sites like ________ to be a great resource in finding job candidates.
Which of the following would reinforce active listening during a Skype interview?
Sitting up straight
STAR is used to respond to behavioral questions and identifies which of the following?
Situation, task, action, and result
How can you continuously improve skills until you achieve employment success?
Through ongoing evaluation
What should be your goal during the first interview?
To make a strong, positive impression
What should be considered when choosing an outfit for a first interview?
Wear an outfit that looks like it was purchased on one hanger
What is the advantage to practicing responses to standard interview questions out loud, before the interview?
Your responses will sound natural
A statement that communicates your unique values is referred to as _____.
a brand message
________ interviews require applicants to perform under work-based conditions.
action
Which of the following types of interviews is most likely to involve simulated project meetings, scenario or case discussions, or opportunities to solve real problems?
action interview
________ questions are designed to determine how you would make decisions, solve problems, or respond to stressful situations.
behavioral
How are negotiations on a job offer best handled?
by telephone
Exaggerating on your résumé ________.
can be perceived as lying by potential employers
A cover letter ________.
can convey your professional personality and writing skills
A(n) ________ résumé is a traditional format that organizes the content in sequential order, starting with the most recent and working backward.
chronological
If you send your résumé by email, ________.
cover letters included in the body of an email can be problematic for recipients who read their email on mobile devices
What can be done to determine and develop your personal brand message?
create a list of your strengths and build evidence of those skills
How should a candidate prepare a resume so it can be entered successfully in an applicant tracking system?
create a plain-text version
In a panel interview ________.
creating a "map" of the table labeled with each panel member's information is a good idea
During the first review of your resume, what types of information are recruiters looking for?
critical data points
In the context of creating a professional brand, which of the following terms best represents a concise statement designed to communicate your value and initiate a deeper conversation?
elevator pitch
If you are currently employed when interviewing and are asked why you are leaving your current position, ________.
emphasize what you're looking for in the new position more than what you're leaving behind
The chronological résumé format ________.
emphasizes work experience
If you want to emphasize skills in your resume, what format should you use to develop the resume?
functional
Career fairs ________.
give you a limited amount of time to impress recruiters
A ________ interview brings together several job candidates who are interviewed at the same time. This type of interview can use the standard Q&A format, or they can be project-based action interviews.
group
When expressing thanks after an interview, what is the most effective medium to use?
handwritten notes
The chronological résumé ________.
highlights education and work experience as the primary assets of the applicant
The business casual dress code ________.
includes options for women like slacks, skirts, dresses, blouses and sweaters
If you choose to follow up on the status of your application, ________.
keep in mind that a telephone call indicates a more assertive attempt to contact the employer
Which of the following statements is most likely to be true about identifying your weaknesses?
knowing your weaknesses helps you identify areas for improvement
To outline your experiences, ________.
list all your work experiences as bullet items beginning with an action verb
When listing educational information on your résumé, ________.
list only schools from which you have received (or will receive) a degree
When interviewing, acting like you are ready to be in the workplace is accomplished by _____.
managing first impressions
On-campus interviews ________.
may only be available for students who are registered with the school career center
When asked about your greatest weakness, you should ________.
mention a real weakness and how you are trying to improve it
According to Jobvite, what percentage of employers use social media in their recruiting process?
more than 90 percent
In relation to résumés, objectives ________.
must directly and concisely state what you can do for the company
In a traditional one-on-one interview, ________.
one goal of the interview is to establish that the applicant has a natural fit with the organization and the interviewer
Which of the following types of interviews is most likely to involve several people, such as a search committee, who gather in a conference or seminar room with a job applicant to discuss the position?
panel interview
A letter of application is a(n) ________ sent to a prospective employer.
persuasive message
Generally, the work experience section of your résumé should include ________.
related internship experiences
Providing your application materials in person ________.
requires that you consider the impression you will make on those you interact with
________ are abilities that make you an asset to a company.
sellable qualities
Thank-you messages ________.
should be personalized
The contact information on your résumé ________.
should include a phone number that has a professional voice mail greeting
When writing a cover letter using the AIDA plan, what type of information should be included in the interest/desire section?
skills and abilities that support the goals of the company
A(n) ________ is written in response to an advertisement or posting that requests applications.
solicited cover letter
What should be done to create effective content for a resume?
tailor the content for each position
When writing a solicited cover letter using the AIDA plan, what type of information should be included in the attention section?
the name of the position applying for
Typically, ________ after an interview you can inquire about the status of the position and communicate your continued interest.
two weeks
Which of the following terms best represents an interview that is conducted by telephone or by computer and webcam?
virtual interview
