Ch 12 questions
6. Which of the following is an example of horizontal channel conflict?
i. A Ford dealer complaining that another Ford dealer is advertising in its territory
10. Large retailers like Walmart have enormous channel control due to their size and power. Which type of channel arrangement does this represent?
i. An administered VMS
14. What is the first step in marketing channel design?
i. Analyzing consumer needs
20. Channel members' performance should be evaluated against standards which include all of the following except __________.
i. Channel management
9. Distribution channels are more than simple collections of firms tied together by various flows. Which of the following statements is NOT a characteristic of distribution channels?
i. Channel systems stand still, restricting formation of new intermediairy systems.
17. Channel members should be selected on the basis of all of the following attributes except __________.
i. Competitiveness
11. The franchise organization is the most common type of __________ VMS (vertical marketing system).
i. Contractual
12. Producers of ________ typically use intensive distribution for their products.
i. Convenience goods
A(n) __________ has no intermediary levels.
i. Direct marketing channel
18. ________ is a strategy in which the seller requires that dealers not handle competitors' products.
i. Exclusive dealing
19. ________ is a practice whereby a producer agrees to sell a brand to a dealer only if the dealer agrees to sell some or all of the rest of its line.
i. Full-line forcing
25. The concept of __________ recognizes that providing better customer service and trimming distribution costs require teamwork.
i. Integrated logistics management
2. The length of a channel is indicated by the number of ________.
i. Intermediary levels
22. Which of the following describes a just-in-time logistics system?
i. Just-in-time logistics systems allow producers and retailers to carry small inventories to last for only a few days of operations.
1. From the producer's point of view, a greater number of levels of marketing channel means __________.
i. Less control and greater channel complexity
3. One key function performed by channel members is ________, shaping offers to meet the buyer's needs, including activities such as manufacturing, grading, assembling, and packaging.
i. Matching
16. Companies today see channel members as first-line customers and practice strong ________.
i. Partner relationship management
4. In making products and services available to consumers, channel members add value. Key functions performed by the marketing channels include all of the following except __________.
i. Pricing
24. ________ involves reusing, recycling, refurbishing, or disposing of broken, unwanted, or excess products returned by consumers or resellers.
i. Reverse logistics
5. Which channel partners in a company's supply chain are upstream from a manufacturer or producer?
i. Suppliers
13. When setting channel objectives, companies should state the objectives in terms of ________.
i. Targeted levels of customer service
21. What are the four major functions of logistics?
i. Warehousing, inventory management, transportation, and logistics information management
1. Companies today are placing greater emphasis on logistics for several reasons, which include all of the following except __________.
i. limited product variety has created problems for logistics management
7. When a single firm sets up two or more marketing channels to reach one or more customer segments, it is using a(n) ________.
i. multichannel distribution system
15. When the company has defined its channel objectives, it should next identify its major channel alternatives in terms of the types of intermediaries, the number of intermediaries, and ________.
i. the responsibilities of channel members
