ch 13 quiz

service, product lines, price, and organization

what are the four broad characteristics used to classify retail stores?

all the activities involved in selling products or services directly to final consumers for their personal, nonbusiness use

which of the following best reflects the role of retailing in the distribution channel?

less distinction between large retailers and large wholesalers

which of the following is a recent trend in wholesaling?

shopper marketing

________ involves focusing the entire marketing process toward turning customers into buyers as they approach the point of sale

lower margins and selling higher volume

a discount store (for example, target, kohl's, or walmart) sells standard merchandise at lower prices. to do this, discount stores accept which of the following two conditions

tighter consumer spending

one recent retailing trend resulting from economic conditions is ______

online buying is growing at a much brisker pace than retail buying as a whole

which of the following statements about major retail trends is true?

many retailers identify three critical factors for retail success: location, location, location

which of the following statements about retailer marketing decisions is correct?

most retailers seek either high markups on lower volume or low markups on higher volume

which of the following statements regarding retailer pricing decisions is correct?

wholesalers must make decisions regarding their marketing mix

which of the following statements regarding wholesaling is correct?