Ch 8, 9, 10 Career, On the Job, Business

Which of the following is the MOST important questions to ask yourself when creating your brand identity?

What is my business's point of difference?

Which of the following is NOT one of the questions you should expect to be asked during an interview?

What is your native language?

The first reality of a service position is that your career revolves around _______.

Your clients

You will want to base your business location on _______.

Your primary clientele and their needs

In order to meet your clients' needs, you must do all EXCEPT which of the following?

Put yourself first.

The modern version of word of mouth is _______.

Billboard marketing

Which of the following should you do if you don't feel comfortable writing your own resume?

Seek a professional resume writer.

You are the owner of a local high-end business. Recently, you've been interviewing people for both entry-level and experienced positions that you can have open. One morning, the candidate refuses to answer a question you asked and informs you it is actually an illegal question to ask. After apologizing profusely, you do your research to make sure it never happens again. Which of the following might you have asked during the interview that is considered illegal?

"How old are you?"

Yolanda was recently hired at the business where you work. She recently confided in you that she regularly overhears the other beauty pros talking about upsetting services. She asks you to give her an example of this practice so that she can take advantage of its benefits as well. Which of the following would you BEST use as an example to explain this practice to Yolanda?

"While working on a client, try to recommend an additional service during that same visit."

Pedro's friend Juanita has just asked him about the booth rental business he has operated for more than three years. Specifically, Juanita has asked him what advantages there are with booth rental. Which of the following is Pedro MOST likely to tell Juanita?

"With booth rental, you needn't establish an entire business."

A realistic benchmark for the net profit of a salon, spa, or barbershop is _______.

15%

The average time a potential employer will spend scanning a resume before deciding whether to grant an interview is _______.

20 seconds

You and your business partner have finally, after nearly 20 years in the beauty and wellness industry, opened the type of business you've always wanted. Although there are plenty of establishments in your city, you had both felt that none provided the slightly simpler services needed by walk-in customers without appointments. Your new business will offer this to customers by the way of a talented staff trained to work fast, with no frills. Which type of establishment have you and your business partner just opened?

A basic value-priced establishment

Bernie just passed the state board licensing exam and is anxious to get his career started. Although he knows it might be difficult, he is set on the idea of owning business immediately. Because Bernie has little money to invest, what is his best option for getting started. in the beauty and wellness industry as the owner of his own business?

A booth rental establishment

Which of the following types of business ownership is MOST likely to raise capital by offering shares of stock to stockholders?

A corporation

Adam is certain of the type of establishment he wants to work for after finishing his coursework and passing the state board licensing exam. He wants to be in a place that has between five and eight stations, where the owners are also professionals, and whose image, decor, services, and prices reflect their experience and taste. In which of the following types of establishments will Adam be happiest?

A small independent establishment

Franco is trying to convince his business partner, Vicky, that they should be using viral marketing at their business to get the word out more effectively and increase clientele. Vicky is not so sure; she prefers the old-fashioned methods of mail advertisements, occasional radio spots, and word of mouth. "Exactly!" exclaimed Franco when Vicky told him about her feelings. "We need to use good old work of mouth, just in a less old-fashioned way!" Which of the following could be effectively added to the old-fashioned word of mouth that would MOST likely make it viral marketing in Franco's eyes?

A smart device or computer

Gracie is getting ready for her big interview at the b business where she has been hoping to work. She has printed copies of her resume as well as nice portfolio of some of her work. All she needs to do now is decide what to wear to make the best impression. Which of the following should she NOT include in her ensemble today?

A very strong, heavy dose of fashionable perfume

Which of the following BEST defines a resume?

A written summary of a person's education and work experience

As you list former and current positions on your resume, you should focus on _______.

Achievements

What does adding services and retail sales to your service tickets mean for your business?

Additional revenue

Which of the following BEST encapsulates promotional efforts that are paid for and that are directly intended to increase business?

Advertising

As you become more and more experienced, you should see a reduction in the _______.

Amount of time it takes you to perform services

Because there has been much confusion at Henry's establishment in the past few months over who should be doing what and why, he has asked his assistant to prepare an outline of employee and management levels and responsibilities and a thorough description of how the business should run when all of the individuas perform according to the outline. What will Henry's assistant be creating?

An organization plan

Liam just sat down to take his state board licensing exam. As the rest of the test takers are filtering into the exam room, he is trying to remember the test-taking strategies his instructor shared with him for best results. Which of the following was most likely NOT a test-taking tip given by his instructor?

Answer the hardest questions first, saving the easiest ones for the end.

Which of the following is a LEGAL question an interviewer can ask a job candidate?

Are you physically able to perform this job?

How does the U.S. Internal Revenue Service (IRS) categorize independent contractors and booth renters?

As self-employed workers

Why is it important to use action verbs on your resume?

Because it makes accomplishment statements more positive.

When targeting potential employers, which of the following should you NOT do?

Begin your search immediately after graduation.

They key duty of your receptionists is _______.

Booking appointments

Samuel takes pride in running his business efficiently, effectively, and with the best interest of not only his clientele but also his employees in mind. Because of this, his business has been very successful for him. And, with this success, he always tries to share the profits and wealth with those who work so hard for him. With this in mind which of the following is Samuel least likely to do?

Continuously change and alter his tipping policy

Jamal is the proud owner of a newly opened establishment in the downtown area of his community. HE has been hard at work these past few weeks in an effort to create his business's brand identity. Which of the following will Jamal want to focus on the MOST in those efforts?

Determining his business's point of difference

Which of the following is GOOD behavioral advice for an interview?

Do no sit until you are asked to do so.

Which of the following should you do the day after your interview?

Follow-up with a thank-you note or email.

Gina was sure to ask all of the prospective employers she interviewed with for a thorough and written job description before she left each of the interviews she attended. Why was it important for Gina to do this?

Gina will be expected to fulfill the functions listed on the job description.

Which of the following is an essential set of benchmarks that, once achieved, helps you to realize your mission and your vision?

Goals

Winston is your friend and coworker, and has recently confided in you that he is going to start keeping better track of all of his tips to avoid trouble down the road. He told you that from now on, he will be sure to keep a daily log, at the end of each week add the total amount to his income, keep a monthly logbook, and at the end of the year report exactly half of the cash tips to the IRS when filing his taxes. As Winston's friend, what advice should you give him?

He must report all, not only half, of his cash tips to the IRS as part of his total income.

,Since Samantha started her business three years ago there has been constant, nagging issues with her personnel. She is almost to the point where she is considering getting out of the beauty and wellness business altogether. Which of the following is Savannah having problems with?

Her employees

Ursula is working on a description of the key strategic influences of her business, including the varied services she will offer and the high quality she expects those services to provide. What, exactly, is Ursula working on?

Her mission statement

If you are interested in working at an establishment that offers full-service treatments, such as full-body massages and luxurious pedicures, and where the clientele expects and receives complete pampering, where should you focus your search?

High-end establishments or day spas

Orlando has been working day and night to open his own business. Two nights ago, he completed his executive summary. Last night, he worked on his financial documents. And today and this evening, he's been working on his supporting documents. Over the past several days, which of the following has Orlando been preparing?

His business plan

Ignacio is currently experiencing the most difficultly he has ever had or likely ever will have as a beauty pro. If Ignacio is like most others who work in the beauty and wellness industry, which of the following is MOST likely true?

Ignacio is currently at his first job as a beauty pro.

Which of the following represents a similarity between being in beauty and wellness school and working as a professional in the beauty and wellness industry?

In both cases, you can showcase your skills by working hard and doing your best.

Which of the following is MOST dependent on a loyal client base?

Increasing service prices

Although Jamie did not have to set up her own small business, she does pay the owner of the establishment she works at a portion of every client fee in exchange for the use of the station and the space. Jamie is MOST likely a(n) _______.

Independent contractor

Why will you need to purchase insurance when you open your own business?

It protects you against malpractice suits.

Jared is beginning his beauty career at a local establishment. He has studied the industry and has a thorough understanding of what it is like on the job. In which of the following ways will this benefit Jared?

It will help him to promote himself and build a loyal client base.

Which of the following should you AVOID doing when you decide to make your initial contact with a salon, spa, or barbershop?

Send text messages to the owners before making a phone call or in-shop visit.

As an instructor at a local beauty school, you have tried to prepare your students as best you can for their state board licensing exam by setting up a mock test in your class. And, to make it even more like the actual test day, the students' reward for preparing as they should is a 100 percent on that week's quiz grade. Their failure to do so is a zero on the same quiz. All but one of your students received the 100 percent. Joana did not. Which of the following would have caused Joanna to receive a zero?

Joanna crammed as much of the material as she possibly could right before the mock test began.

The document that outlines the duties and responsibilities of a particular position is known as a(n) _______.

Job description

A large portion of Harold's income comes in the form of tips. Because he is careful to do exactly as he was instructed to do by all of his instructors in school, Harold _______.

Keeps a daily log of his trips and reports all of them in his income taxes

If you are interested in working at an establishment with secure pay and benefits, and one that will allow you to transfer should you relocate to a different state, where should you focus your search?

Large national chains

Which of the following is GOOD advice regarding your practical exam?

Make a list of equipment you are expected to bring to the examination.

Which of the following should you AVOID doing when you take the exam?

Make changes to sewers without a good reason.

When preparing your professional resume, avoid _______.

Making it longer than one page

Marcia is your newly hired employee. Although she has been doing a very good job, she has little to no repeat clientele. Recently, she asked for your advice on how she can improve on getting more repeat clients. She tells you that she always calls two days ahead of time to remind clients of their upcoming appointments, always asks them questions about their home maintenance so that she can learn about their individual needs, always showcases the products she uses during the service in case they want to buy any for at-home use, and always follows up two days after the appointment to ask if they want to book a second appointment. Where can you tell Marcia she may be going wrong?

Marcia should try to rebook clients while she is working on them, not two days later.

Which part of your business plan should outline all of the research obtained regarding the clients your business will target?

Marketing plan

What should be your primary concern when planning and constructing the best physical layout for the type of business you envision?

Maximum efficiency

You are hoping to work for a business owner who will hire you as a salaried employee. From which of the following owners should you accept the job offer?

Mikey, who will make you part of his team and start you at $40,000 per year

Your first job in this industry will also likely be your _______ job.

Most difficult

Which of the following should you AVOID in order to become a good team player?

Negativity

Why is being paid an hourly rate usually the best way for new beauty professionals to start out?

New beauty professionals rarely have an established clientele.

Alison has not been thriving in her early career as a beauty professional. She has tried very hard to stay follow through on what she learned in school by being true to her word, being punctual, putting herself before others, and continuing to be a lifelong learner. Where has Alison gone wrong?

Now that she is on the job, Alison should put others first.

If you are interested in booth rental, which of the following states should you NOT move to?

Pennsylvania

Being a person who always sees the glass as half full is one important way to be _______.

Positive

You are an instructor of beauty courses at a local vocational school. Beatrice, one of your best students, tells you during class that she has heard other instructors mention the importance of being a "test-wise" student. Beatrice asks your opinion of what that means, exactly. What do you tell her?

Practice good study habits and time management.

Jeremy is planning to become a beauty pro, with the hopes of someday owning his own business. First, he must pass his requisite state board practical exam. In his preparations, it is BEST that Jeremy do which of the following?

Practice on the model he plans to take to the exam.

Which of the following should you NOT do if you want to enjoy similar success to that of top professionals in the beauty and wellness industry?

Rely on others.

When preparing for your first interview, you should make sure that you have all BUT which of the following should you AVOID doing at the interview?

Report card from your most recent schooling

Bernice is a beauty professional at a high-end establishment. Whenever she is treating a client with particularly sore or injured muscles, she always uses the same warming balm. After the service, she always shows the client a jar of the balm that is available for sale and take-home use. By doing so, Bernice is _______.

Retailing

Brenda is a beauty professional who, based on a careful review of her monthly budget, has decided to "give herself a raise." Which of the following will BEST assist her in doing so?

Retailing more

Which of the following should you NOT do if and when your interviewer invites you to ask them questions?

Say: "I don't have any questions for you at this time."

Which of the following is built into most booth rental agreements?

Self-sufficiency

Reynaldo is a successful beauty professional. His client list is long and loyal. One area where Reynaldo is not as adept as his coworkers, however, is in retailing. Which of the following should Reynaldo always be taking as his first step in successfully selling products?

Selling himself

Which of the following is LEAST likely to be true if you are an employee of a salon, spa, or barbershop?

You will work as an independent contractor.

Ingrid is worried. Although she has spent a full eight hours of every day this week on the job, she has worked on only four clients. This means that her paycheck will not cover her weekly bills. Which of the following is MOST likely true of Ingrid?

She is paid purely on commission.

Melania feels she is more than ready for this morning's state board exam. She has told all her friends that her confidence comes from the fact that she is "test-wise." What, exactly, does it mean that Melania is "test-wise"?

She understands the strategies for successful test taking.

Sherry has recently opened a small establishment. Because she has little money for additional equipment, she will be the only employee for the foreseeable future. Sherry has decided, however, to "give herself a raise" by retailing more. What, exactly, does this mean?

Sherry will spend more time trying to sell products to her customers.

Which of the following is the BEST vehicle for others to promote you and your business via viral marketing?

Social media

If you wanted to "give yourself a raise," the BEST way to do so would be to _______.

Spend less money

Your personnel is your ________.

Staff

Which of the following is NOT an example of a soft skill?

Study habits

What should be done if a client calls to book an appointment with a particular professional on a particular day and time, but that professional is off that day?

Suggest other times that the professional is available.

Yvonne has just spent the better part of her week interviewing beauty professionals to fill the position vacated when Stacy left to start her own business. Yvonne knows it will be very difficult to replace Stacey because she was one of the most accomplished beauty pros. However, she is determined to do so. One candidate among all others, Tara, did stand out over the course of the week, so Yvonne is probably going to choose to hire her. If Yvonne adheres to the recommendation within the text, why is she likely going to hire Tara over all of the other candidates?

Tara's image matches the image of Yvonne's establishment, not too trendy but just trendy enough.

Why should beauty professionals familiarize themselves with a multitude of compensation structures before starting their careers?

There are a variety of ways employers within the beauty and wellness industry might compensate their employees.

Which of the following is TRUE of jobs for entry-level beauty professionals?

There are more jobs available than there are people to fill them.

If you are an owner of a salon, spa, or barbershop, which go yer following is TRUE?

There is no guarantee if any profits.

Which of the following is NOT true of most of the top professionals in the beauty and wellness industry?

They were born successful.

Theodore always makes it a point to talk to his clients about the other services he offers during his current service. He hopes this will get them to stay a bit longer and add on an additional service. Which of the following if Theodore practicing?

Ticket upgrading

You are an instructor of beauty and wellness courses at a local vocational school. Marcus, one of your best students, tells you during class that he has heard other instructors mention the importance of being a "lifelong learner." Marcus asks your opinion of what, exactly, that means. What do you tell him?

To never think of himself as being done with learning

It is finally test day for Matthew. He completed his training courses, studied and practiced for many weeks, and has just heard his alarm clock buzz to wake him. As he gets out of bed to dress, he wants to be sure he does everything he should in the last couple of hours before sitting down to take the state licensing exam. Which of the following is something he should NOT do?

Use the two hours to cram as much studying in as possible.

Your appearance and style are crucial to making a good first impression. Which of the following should you AVOID doing at the interview?

Wear strong but stylish cologne or perfume.

After submitting a resume to and requesting an interview with the owner or manager of a salon, spa, or barbershop, you should make a follow-up contact within a _______.

Week

When you choose to enter your field, your primary goal was to find a good job after being licensed. Now you need to narrow that goal into reality by answering all BUT which of the following important questions?

What fees must be paid and what courses must be taken to get you started?

When is the BEST time to think about getting your clients back into your salon, spa, or barbershop for their second appointment?

While they are at the shop for their first appointment

Chair or booth rental might be perfect for individuals who _______.

Wish to take a stepping-stone approach to business ownership

Your instructor at the beauty and wellness industry training school has a strict policy regarding the resumes of his students. "They must be PERFECT," he is known to say. You have been working on your resume (the final project due in his class) for more than three weeks. You have studied his lecture notes diligently in making certain that every single instruction he gave you went into the creation of your sample resume project. That is way, on the morning of his passing back the resumes to the class, you are horrified to see that he has given you a failing grade. "Perfect or Fail," he has written across your resume in red ink. Where have you gone wrong?

You have included all your work experience, whether it was relevant or not.

What should you do if you have a conflict with a coworker on the job?

You should be willing to resolve the conflict.

Why is it important for you to report all of your income, even cash tips that are not shown on your paycheck?

You will increase the amount of Social Security benefits you'll receive after retirement.

Which of the following is MOST likely to be a benefit of public speaking in front of local groups, such as the PTA or other organizations?

You will put yourself in front of people who are potential clients.