CH 8
Mere exposure
TJ's job requires him to travel often. His travels include three visits per year to Philadelphia. Since his first visit to the city, he has stayed in the same hotel on each trip. Even though he initially thought it was overpriced and not up to his cleanliness standards, he's become used to it over the years. Which effect or phenomenon explains his actions?
Ego-defensive
Jessie's wicked stepsister, Drizella, is coming for dinner. Drizella often criticizes Jessie's culinary skills. Jessie would usually use instant mashed potatoes, but she fears Drizella might make unpleasant comments. Which attitude function motivates Jessie to make her potatoes from scratch?
Elaboration likelihood model
According to the ______________, when we find the information in a persuasive message relevant or interesting, we pay careful attention to it.
Reality engineering
A New York couple funded their $80,000 wedding by selling corporate plugs; they inserted coupons in their programs and tossed 25 bouquets from 1-800-FLOWERS. This is an example of ______________.
Radio
A specialty swimwear manufacturer develops a radio ad targeting athletes in the northeastern United States. The message focuses on performance characteristics of the products. According to the communications model presented in this chapter, which of these is the medium?
hierarchy of effects
Attitude researchers developed the concept of (a)______________ to explain the relative impact of the three components of knowing, feeling, and doing. Each hierarchy specifies that a fixed sequence of steps occurs en route to an attitude.
value-expressive
Attitudes that perform a(n) _______________ function relate to consumers' self-concept or central values.
Simplify by removing unnecessary attributes.
Based on the information you have learned in this chapter, which of the following is not a strategy suggested by the Fishbein multiattribute model?
transmedia storytelling
By definition, a ______________ strategy includes communications media that range from Web sites, blogs, and email to recorded phone calls and even graffiti messages scrawled in public spaces.
Compliance
Consumers vary in their commitment to an attitude; the degree of commitment relates to their level of involvement with the attitude object. At the lowest level ofinvolvement, ______________, we form an attitude because it helps us to gain rewards or avoid punishment
Communications
Devon is a high-level marketer that traditionally relies on the ______________ model. This model identifies the components that she needs to control in order to effectively deliver messages to her customers.
attitudes
Effective consumer researchers understand the importance of studying the nature and power of consumer _____________________.
Authority
Luke is a medical device manufacturer with slow sales. He decides to air a television commercial stressing that the product has been endorsed by the American Medical Association. Of the strategies discussed in this chapter for attempting to encourage attitude change, which term applies?
the time frame of the attitude measure and the basic assumption that the behavior is intentional
Researchers encounter many obstacles to predicting behavior in the Theory of Reasoned Action. Two obstacles explained in this chapter include ___________.
Peripheral
The Elaboration Likelihood Model assumes that under conditions of high involvement we take the central route to persuasion. When we are faced with conditions of lowinvolvement, we take a _______ route
sock puppeting
The chapter discusses the problem of ______________, where executives masquerade as everyday consumers and post negative reviews about their competitors.
Cognitive
The principle of ______________consistency states that we value harmony among our thoughts, feelings, and behaviors, and are motivated by a need to maintain uniformity among these elements.
Two factor theory
The ______________ explains the fine line between familiarity and boredom; it proposes that two separate psychological processes operate when marketers repeatedly show an ad to a viewer.
message sources
Tommy Hilfiger cultivated a rebellious, street-smart image when he used rapper Snoop Dogg to help launch his clothing line andCoolio, a former crack addict and thief, as a runway model. According to the author, parents may not be thrilled by these______________, but isn't that the point?
knowledge function
We form some attitudes because we need order, structure, or meaning. A(n) ______________ applies when a person is in an ambiguous situation ("it's fine to wear casual pants to work, but only on Friday").
Affect, Behavior, and Cognition
What are three components that make up the ABC Model of Attitudes?
Object-attribute linkage
Which component of the Fishbein model relates to the probability that a particular object has an important attribute?.
Jessie, a college recruitment specialist, sends monthly text messages to the students' cell phones promoting upcoming courses.
Which is an example of a fully legal and viably effective M-commerce marketing strategy?
We may form an attitude through a genetic predisposition.
Which is not one of the methods of developing an attitude described in this chapter?
Reality engineering
_____________ occurs when marketers select appropriate elements of popular culture to use in their promotional strategies.