CH 8

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Mere exposure

TJ's job requires him to travel often. His travels include three visits per year to Philadelphia. Since his first visit to the​ city, he has stayed in the same hotel on each trip. Even though he initially thought it was overpriced and not up to his cleanliness​ standards, he's become used to it over the years. Which effect or phenomenon explains his​ actions?

Ego-defensive

​Jessie's wicked​ stepsister, Drizella, is coming for dinner. Drizella often criticizes​ Jessie's culinary skills. Jessie would usually use instant mashed​ potatoes, but she fears Drizella might make unpleasant comments. Which attitude function motivates Jessie to make her potatoes from​ scratch?

Elaboration likelihood model

According to the​ ______________, when we find the information in a persuasive message relevant or​ interesting, we pay careful attention to it.

Reality engineering

A New York couple funded their​ $80,000 wedding by selling corporate​ plugs; they inserted coupons in their programs and tossed 25 bouquets from​ 1-800-FLOWERS. This is an example of​ ______________.

Radio

A specialty swimwear manufacturer develops a radio ad targeting athletes in the northeastern United States. The message focuses on performance characteristics of the products. According to the communications model presented in this​ chapter, which of these is the​ medium?

hierarchy of effects

Attitude researchers developed the concept of​ (a)______________ to explain the relative impact of the three components of​ knowing, feeling, and doing. Each hierarchy specifies that a fixed sequence of steps occurs en route to an attitude.

value-expressive

Attitudes that perform​ a(n) _______________ function relate to​ consumers' self-concept or central values.

Simplify by removing unnecessary attributes.

Based on the information you have learned in this​ chapter, which of the following is not a strategy suggested by the Fishbein multiattribute​ model?

transmedia storytelling

By​ definition, a​ ______________ strategy includes communications media that range from Web​ sites, blogs, and email to recorded phone calls and even graffiti messages scrawled in public spaces.

Compliance

Consumers vary in their commitment to an​ attitude; the degree of commitment relates to their level of involvement with the attitude object. At the lowest level of​involvement, ______________, we form an attitude because it helps us to gain rewards or avoid punishment

Communications

Devon is a​ high-level marketer that traditionally relies on the​ ______________ model. This model identifies the components that she needs to control in order to effectively deliver messages to her customers.

attitudes

Effective consumer researchers understand the importance of studying the nature and power of consumer​ _____________________.

Authority

Luke is a medical device manufacturer with slow sales. He decides to air a television commercial stressing that the product has been endorsed by the American Medical Association. Of the strategies discussed in this chapter for attempting to encourage attitude​ change, which term​ applies?

the time frame of the attitude measure and the basic assumption that the behavior is intentional

Researchers encounter many obstacles to predicting behavior in the Theory of Reasoned Action. Two obstacles explained in this chapter include​ ___________.

Peripheral

The Elaboration Likelihood Model assumes that under conditions of high involvement we take the central route to persuasion. When we are faced with conditions of low​involvement, we take a​ _______ route

sock puppeting

The chapter discusses the problem of​ ______________, where executives masquerade as everyday consumers and post negative reviews about their competitors.

Cognitive

The principle of​ ______________consistency states that we value harmony among our​ thoughts, feelings, and​ behaviors, and are motivated by a need to maintain uniformity among these elements.

Two factor theory

The​ ______________ explains the fine line between familiarity and​ boredom; it proposes that two separate psychological processes operate when marketers repeatedly show an ad to a viewer.

message sources

Tommy Hilfiger cultivated a​ rebellious, street-smart image when he used rapper Snoop Dogg to help launch his clothing line and​Coolio, a former crack addict and​ thief, as a runway model. According to the​ author, parents may not be thrilled by these​______________, but​ isn't that the​ point?

knowledge function

We form some attitudes because we need​ order, structure, or meaning.​ A(n) ​______________ applies when a person is in an ambiguous situation​ ("it's fine to wear casual pants to​ work, but only on​ Friday").

Affect, Behavior, and Cognition

What are three components that make up the ABC Model of​ Attitudes?

Object-attribute linkage

Which component of the Fishbein model relates to the probability that a particular object has an important​ attribute?.

Jessie, a college recruitment​ specialist, sends monthly text messages to the​ students' cell phones promoting upcoming courses.

Which is an example of a fully legal and viably effective​ M-commerce marketing​ strategy?

We may form an attitude through a genetic predisposition.

Which is not one of the methods of developing an attitude described in this​ chapter?

Reality engineering

_____________ occurs when marketers select appropriate elements of popular culture to use in their promotional strategies.


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