CH. 9 Warm Up
__________ development focuses on finding new ways to solve customer problems. A) Customer-centered new product B) Slow-but-sure product C) Step-by-step product D) Team-based new product E) Sequential product
A) Customer-centered new product
Profits increase during the __________ stage of the product life cycle. A) growth B) product development C) introduction D) maturity E) decline
A) growth
One of the disadvantages of product and service standardization for international market is __________. A) varying worldwide market B) less product design costs C) less variety of products. D) less manufacturing costs E) consistent worldwide image
A) varying worldwide market
Marketers should carefully consider public policy issues and regulations regarding all of the following except __________. A) product warranties. B) product quality and safety C) product development D) acquiring or dropping products E) patent protection
C) product development
__________ is the first stage of the product life cycle. A) Introduction B) Growth C) Decline D) Product development E) Maturity
D) Product development
Through a company invites broad communities of people into the innovation process. A) acquisition B) idea screening C) concept testing D) crowdsourcing E) concept development
D) crowdsourcing
If the product passes both the concept test and the product test, the next step is __________. A) product development B) business analysis C) concept development D) test marketing E) idea screening
D) test marketing
New product development starts with __________. A) prototype development B) concept development C) idea screening D) concept testing E) idea generation
E) Idea generation
