CH. 9 Warm Up

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​__________ development focuses on finding new ways to solve customer problems. A) ​Customer-centered new product B) Slow-but-sure product C) Step-by-step product D) Team-based new product E) Sequential product

A) Customer-centered new product

Profits increase during the​ __________ stage of the product life cycle. A) growth B) product development C) introduction D) maturity E) decline

A) growth

One of the disadvantages of product and service standardization for international market is​ __________. A) varying worldwide market B) less product design costs C) less variety of products. D) less manufacturing costs E) consistent worldwide image

A) varying worldwide market

Marketers should carefully consider public policy issues and regulations regarding all of the following except​ __________. A) product warranties. B) product quality and safety C) product development D) acquiring or dropping products E) patent protection

C) product development

​__________ is the first stage of the product life cycle. A) Introduction B) Growth C) Decline D) Product development E) Maturity

D) Product development

Through a company invites broad communities of people into the innovation process. A) acquisition B) idea screening C) concept testing D) crowdsourcing E) concept development

D) crowdsourcing

If the product passes both the concept test and the product​ test, the next step is​ __________. A) product development B) business analysis C) concept development D) test marketing E) idea screening

D) test marketing

New product development starts with​ __________. A) prototype development B) concept development C) idea screening D) concept testing E) idea generation

E) Idea generation


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