ch.4

If other organizational members approve of the activity and it is legal and customary within the industry, chances are that the activity is _______ from both an ethical and a social responsibility perspective. a. moral b. unacceptable c. inappropriate d. improper e. acceptable

acceptable

Which of the following promises consumers fair treatment when they complain to marketers about products? a. The right to choose b. The right to be informed c. The right to safety d. The right to be heard e. The right to lower prices

The right to be heard

Which of the following is often a better predictor of unethical activities than are personal values? a. The CEO b. Organizational pressure c. Individual factors d. Opportunity e. Organizational relationships

Opportunity

Which of the following is true about codes of ethics? a. They should be updated periodically. b. They should be generic enough to apply to different industries. c. They should always be written by the CEO. d. They should take into account every ethical situation. e. They are not as important as codes of conduct.

a. They should be updated periodically.

According to your text, a well-implemented _______ and a strong _______ result in the greatest decrease in ethical risks for an organization. a. ethics program; corporate culture b. regulatory system; corporate culture c. ethics program; regulatory system d. ethics program; opportunity e. corporate culture; opportunity

a. ethics program; corporate culture

Jose works in accounting. He was told by his supervisor that it was necessary to change some of the accounting to make company performance look better. Jose objected, so the CEO got involved and told Jose that it was necessary to keep the firm afloat. If the firm went under, then many people would lose their jobs. Jose also faced pressure from colleagues. In the end, Jose decided not to do what he was told and quit his job. Which factor most likely impacted his ethical decision the most? a. Opportunity b. Individual values c. Organizational pressure d. Organizational ethics e. Intensity of the ethical issue

b. Individual values

Frito-Lay developed a bag for its chips that was biodegradable. While praised by environmentalists, soon it received many complaints that the bags were too loud when they crinkled. Frito-Lay ended up abandoning the packaging. What does this situation demonstrate about socially responsible behavior? a. It cannot be socially responsible if it inconveniences consumers. b. It can be difficult to balance all of society's demands. c. Social responsibility requires a lot more investment. d. Socially responsible programs usually do not work. e. Sustainability should be performed separately from social responsibility.

b. It can be difficult to balance all of society's demands.

Which of the following is one of the three factors that influence the ethical decision-making process? a. Social responsibility b. Organizational culture c. Philanthropy d. Ethical issue intensity e. Codes of ethics

b. Organizational culture

when an ethical issue arises in the supply chain, which of the following is most likely to be held accountable for misconduct? a. The channel member making the product b. The channel member managing the product c. The channel member wholesaling the product d. The channel member selling the product e. The channel member shipping the product

b. The channel member managing the product

What is the greatest determinant of ethical conduct in the organization? a. The comprehensiveness of the code of conduct b. The company's ethical culture c. The "bad apples" in the firm d. Employees' individual ethical values e. The firm's legal responsibilities

b. The company's ethical culture

In the absence of ethics and compliance programs, employees will generally make decisions based primarily on their _______. a. observations of how society behaves b. observations of how coworkers and superiors behave c. personal values d. assessment of the law e. financial situation

b. observations of how coworkers and superiors behave

A lawsuit was filed against Naked Juice because of its claims that it is "natural." The lawsuit claimed that because it contained synthetic ingredients, it did not fit the definition of "natural" and was therefore misleading. Naked Juice agreed to drop the "natural" claim. According to critics, Naked Juice was violating consumers' right to _______. a. choose b. be informed c. redress d. be heard e. safety

be informed

How does social responsibility differ from ethics? a. It can be profitable for the firm. b. It deals with philanthropy rather than ethics. c. It deals with the total effect of marketing decisions on society. d. It relates to individual and group decisions. e. It can have a positive impact on society.

c. It deals with the total effect of marketing decisions on society.

The government has provided tax credits toward individuals who purchase electric vehicles. This is an attempt to do which of the following? a. Reduce the production of unsaleables b. Reinvent the concept of a product c. Make prices reflect the cost d. Make environmentalism profitable e. Eliminate the concept of waste

c. Make prices reflect the cost

Which of the following do codes of ethics NOT do? a. They let employees know both what is expected of them and what kind of punishment they face if they violate the rules. b. They specify formalized rules and standards that describe what the company expects of its employees. c. They take every situation into account. d. They promote ethical behavior by reducing opportunities for unethical behavior. e. They help marketers deal with ethical issues or dilemmas that develop in daily operations by prescribing or limiting specific activities.

c. They take every situation into account.

Ethics relates to individual and group decisions whereas social responsibility _______. a. links products to a particular social cause on an ongoing or short-term basis b. considers the diverse perspectives of stakeholders in their daily operations and strategic planning c. deals with the total effect of marketing decisions on society d. is the synergistic use of organizational core competencies and resources to address key stakeholders' interests and achieve both organizational and social benefits e. deals with the total effect of marketing decisions on the environment

c. deals with the total effect of marketing decisions on society

Every year Walgreens sells red noses and other merchandise for Red Nose Day, which is a national fundraising campaign run by Comic Relief USA, a non-profit devoted to raising money and awareness to end child poverty. This event that Walgreens hosts each year is most likely which of the following? a. Stakeholder orientation b. Marketing ethics c. Cause-related marketing d. Strategic philanthropy e. Sustainability

cause related marketing

Chantel works at Coca-Cola. To make the required sales number, Chantel sent more Coca-Cola products to their distributors than what they asked for. She did this right before the accounting period. She knew that even if they sent back the extra product, it would be after the numbers were reported. This is an example of what type of distribution issue? a. Counterfeiting b. Greenwashing c. Channel stuffing d. Product recall e. Product availability

channel stuffing

Research into marketing ethics suggests that the _______ associated with an issue, the more likely it will be recognized as an ethics issue and the more important it will be in making an ethical decision. a. lesser the consequences b. greater the price c. greater the publicity d. greater the consequences e. greater the value

d. greater the consequences

ACME Corp. is striving to foster a set of ethical values, beliefs, goals, norms, and rituals that members of an organization share. This is best described as _______. a. social responsibility b. code of conduct c. opportunity d. organizational culture e. marketing citizenship

d. organizational culture

Which of the following is true about social responsibility? a. Social responsibility will always be profitable. b. Social responsibility results in fewer marketing problems. c. Social responsibility will eliminate ethical issues in marketing. d. Social responsibility automatically reduces costs. e. Social responsibility improves marketing performance.

e. Social responsibility improves marketing performance.

A(n) ______ is an identifiable problem, situation, or opportunity that requires an individual or organization to choose from among several actions that must be evaluated as right or wrong, ethical or unethical. ethical issue legal issue social responsibility issue ethical dilemma

ethical issue

An ethical issue in the area of promotion is _______, which occurs when products are promoted as being more environmentally friendly than they really are. a. product recalls b. cause-related marketing c. green marketing d. greenwashing e. sustainability

greenwashing

Ethical choices in marketing are most often made _______. a. jointly b. at church c. individually d. at home e. in a vacuum

jointly

ACME Corp. is adopting a strategic focus for fulfilling the economic, legal, ethical, and philanthropic social responsibilities that its stakeholders expect of it. This best describes _______. a. cause-related marketing b. ethics c. social responsibility d. marketing citizenship e. stakeholder orientation

marketing citizenship

Principles and standards that define acceptable conduct in marketing as determined by various stakeholders are known as _______. a. marketing citizenship b. marketing ethics c. social responsibility d. strategic philanthropy e. cause-related marketing

marketing ethics

At Shania's job, promptness is heavily stressed. However, Shania's supervisor never punishes anyone for being tardy, no matter how late they come in. Shania therefore takes advantage of this to sleep in an extra hour each day. This failure on the part of Shania's supervisor is an example of how _______ factors can influence employee conduct. a. opportunity b. intensity of the ethical issue c. organizational pressure d. individual values' e. organizational culture

opportunity

Conditions that limit barriers or provide rewards are known as __________. ethical issue intensity opportunity individual factors organizational influences

opportunity

______________occur(s) when companies ask customers to return products found to be defective. Product tampering Channel stuffing Product recalls Product stuffing

product recalls

Which of the following is an informal way of expressing organizational culture? a. Manuals b. Ceremonies c. Codes of conduct d. Dress code e. Stories

stories

Which of the following is the potential for the long-term well-being of the natural environment, including all biological, as well as the interaction among nature and individuals, organizations, and business strategies? a. Sustainability b. Marketing citizenship c. Consumerism d. Cause-related marketing e. ethics

sustainabilty