Chapter 1 SMM

History of SMM time line

ARPANET USENET WELL MySpace, Delicious, Second Life, Facebook Flickr, YouTube Twitter

Seven Myths of SMM

#1-Social Media is Just a Fad #2-Social Media is Just for the Young #3-There is no Return on SMM #4-SMM Isn't Right for This Business #5-SMM is New #6-Social Media is Too Time-Consuming #7-Social Media is Free

Best Practices for SMM

1. Begin with a strategy backed by a SMM plan. 2. Be honest and transparent in all your social media efforts. 3. Identify your target audience, and understand its media behavior before you begin. 4. Welcome participation and feedback from your audience. 5. Remember that what you know today may not be valid tomorrow. SMM changes with the speed of technology.

media sites

1. Creating buzz, videos, tweets or blog entries that may become viral. 2. Building ways that enable fans of a brand to promote a message themselves. 3. Based around online conversations. 4. Part of a larger media ecosystem of owned, paid and earned media used in marketing.

good communication skills

Able to engage with a diverse group Being a good listener Good writing skills

owned media

Corporate Web site. campaign microsite, blog ,brand community , Facebook, fan page Mobile ,

What are the Characteristics of a Successful Social Media Marketer? Successful Social M

Good communication skills Working knowledge of computers and the InternetKnowledge of search marketing desirable Proficiency on at least 3 leading social platforms: Facebook, Twitter and LinkedIn

Careers in SMM

Many positions available, including these:Blogger Community manager Digital media manager Director, social media marketing Engagement manager Interactive media associate Social media account executive And many more

Why SMM is Different

Several aspects distinguish SMM from traditional marketing: Control (traditional) vs. contributions (SMM)Trust building; be earnest, down-to-earth. Trust is slow to earn, but easy to lose. SMM is a unique combination of marketing creativity and technology.

History of SMM

Social media has reached critical mass. 73% of adults in the U.S. have a profile on a social network.

Tips for jobseekers:

Stay on top of social media trends Be prepared to think and act quickly Be comfortable with analytics. Learn to write for social media .Establish and maintain your social media presence. In all you do, show yourself to be an effective user of social media.

What is SMM?

refers to the process of gaining website traffic or attention through social

paid media

traditional Ads-print- TV- Radio - Display . mail- paid search, retail/ channel.

earned media

word-of-mouth or buzz using social media where the advertiser has no control