Chapter 10-13 BUS 151 Exam
Income less taxes, savings, food, clothing, and housing is ___ income
Gross
Job enrichment is supported by
Herzberg's motivators
False
In a management by objectives (MBO) system, the first step is to establish preliminary goals.
all of the following are characteristics of the decline stage of the product life cycle excdpt
Increased consumer awareness of the product
True
A main discovery of the Hawthorne Studies was that human factors are at least as important to motivation as pay rates
Generally, the product life cycle consists of five stages: development, introduction, growth, maturity, and decline
Falsd
A marketing information system is well suited to testing new products, determining various characteristics of consumer markets, and evaluating promotional activities
False
A narrow product mix allows a firm to gain stability by concentrating on just a few markets
False
Business buyers are solely interested in the products price
False
Competition based pricing results in a high price when product demand is strong and a low price when demand is weak
False
Contract negotiations must be completed before the NLRB can pass final judgements on the election results
False
Different products may not result in different marketing mixes
False
Gain sharing directly rewards employees for increases in company calls or lower costs
False
If a firm is using cost-based pricing, it considers costs and revenue secondary to competitors prices
False
Influences in a society and it's culture that result in changes in attitudes, beliefs, norms, customers, and lifestyles are known as economic forces
False
Job sharing is a system in which employees set their own work hours within certain limits set by the employer
False
Sales forecasts usually are generated by complex software and should not be biased by managerial input.
False
The marketing plan doesn't include the exact allocation of resources to achieve the marketing objectives
False
Wagner Act (1935) allows states to enact right to work laws
False
a court order requiring a person or group either to perform some act or to refrain from performing some act is known as a subpoena
False
changing trends in business over the last 20 years have resulted in an increase in union membership
False
the first president of the American federation of labor was Uriah Stephens
False
unions derive their power to negotiate effectively with management from two sources: membership and financial resources
False
the first significant national labor organization was the
Knights of Labor
A group of similar products that differ only in relevant overly minor characteristics is called a
Product line
A marketing plan includes all of the following excspf
Product production schedule
Which of the following is not one of the four commonly recognized forms of utility?
Production
___ markets consist of churches, not-for-profit private schools and hospitals, civic clubs, fraternities and sororities, charitable organizations and foundations
Reseller
the length of time an employee has worked for an organization or in a department is commonly referred
Seniority
True
The price rate reward system grew out of Taylor's concepts of scientific management
A products classification largely determines the appropriate marketing strategy
True
A store that sells all of its men gloves for $9.95 and $15.00 to practicing price lining
True
A strike that is not union approved is referred to as a wildcat strike
True
During first contract negotiations, the firm is typically represented by managers from the industrial relations, Human Resources, and legal departments
True
Equity theory is based on the idea that employees are motivated by equitable treatment of themselves relative to the "comparison other."
True
Herzberg recognized that there are two types of motivating factors: motivation and hygiene
True
Innovations are much less common than imitations and adaptations
True
Marketing research is the process of gathering, recording, and analyzing data concerning a particular marketing problem
True
Some firms set an annual percentage ROI (return on investment) as their pricing goal.
True
The Taft-Hartley act outlawed the closed shop
True
The business philosophy that involves the entire organization in the process of satisfying customers needs while achieving the organizations goals is called the marketing concept
True
The most important element in the success of a branded product is consumers confidence in the product
True
The way a consumer perceived a store is probably the most important factor that influences his or her decision about where to buy
True
The way an employee feels about his or her job, superiors, and place of work is called morale.
True
Transfer pricing involves the sale of a product to another unit within the same organization
True
business to business markets, which include churches, schools, and civic clubs, are a type of industrial market
True
Non price competition can be used effectively when a seller does all but which one of the following?
Uses an attractive promotional strategy
Motivation is the internal process that _____, directs and sustains behavior
energizes
The theory stating that motivation depends on how much people want something and on how likely they believe they are to get it is called
expectancy theory
A product with no brand at all is called a
generic product
When goods and services are purchased to maintain highways, education, water, and energy, the purchasers are members of what type of market?
governmental
Which of the following is uncharacteristic of low morale?
high productivity
One major problem with the MBO process is that
it must start at the top of the organization and work its way down in order to work, which can be a long process
To maintain an effective product mix, a firm often must eliminate some products. This process is called
product deletion
The ingredient of the marketing mix concerned with providing product information to target markets is
promotion
The application of scientific principles to the management of work and workers is called
scientific management
A fund used to provide financial support for striking union members is called a ____ fund
strike
The equity theory is most relevant to which form of outcome in an organization?
to pay
the knights of labor was the first significant national labor organization
true
All of the following are union weapons except
wildcat strikes
A manufacturer of cameras and film may price a camera at a low price to attract customers, but price the film at a relatively high price because customers must continue To purchase film in order to use their cameras. this type of pricing strategy is known as
Captive pricing
A "2/10, net 30" invoice feature is an example of a ___ discount
Cash
An approach to collecting marketing information for specific marketing projects is called
Contracted marketing specialists
Unions often include in their contracts a clause that ties periodic pay increases to increases in the cost of living. This is known as a ___ clause
Cost-of-living
labors early attempts to organize resulted in the formation of ___
Craft unions
which of the following is not one of the steps in implementing the marketing concept?
Mobilizing marketing resources to provide, promote, and distribute products
True
Motivation is the internal process that energizes, directs, and sustains behavior
Another name for the wager act is the
NLRA
Which of the following is least likely to be a factor in developing a sales forecast?
Number of salespeople employed by the firms major competitors
False
On Self-managed work teams, each member learns one specific job and has clearly defined responsibilities
Raw materials are an example of a firms ____ costs
Operating
Recently, the AFL-CIO allocated a significant portion of its budget to organizing efforts in order to increase membership. Judging from recent demographic trends, the AFL-CIO should focus on which one of the following industries?
Service
A consumer product for which buyers will expand effort or planning, that is purchased infrequently, and that is usually purchased only after being compared with competing products is a ___ product
Shopping
A sense of involvement and ___ were two of the human factors at work in the Hawthorne Studies
Social acceptance
The effects of consumers social and cultural values, the consumer movement, and the environmental concerns would best be called ___ forces
Sociocultural
If a company needs to obtain cash quickly to pay its bills, it may opt for a pricing strategy that achieves which goal?
Survival
Union organizers at the Maytag plant have just been informed that management has rejected their request to be recognized as the bargaining representative for plant employees. Which of the following will occur next?
The NRLB will conduct a formal election
The systematic program of reinforcement to encourage desirable behavior is called
behavior modification
If the employees at the commercial marine shipbuilding plant were to gain union representation, the union would select a committee to begin negotiating a labor contract with management. This process is referred to as
collective bargaining
Frederick Taylor observes a workplace practice that he termed "soldiering," which means that the employees:
worked slowly because they didn't want to run out of work, thus appearing unneeded and risking losing their jobs