Chapter 10-13 BUS 151 Exam

Income less taxes, savings, food, clothing, and housing is ___ income

Gross

Job enrichment is supported by

Herzberg's motivators

False

In a management by objectives (MBO) system, the first step is to establish preliminary goals.

all of the following are characteristics of the decline stage of the product life cycle excdpt

Increased consumer awareness of the product

True

A main discovery of the Hawthorne Studies was that human factors are at least as important to motivation as pay rates

Generally, the product life cycle consists of five stages: development, introduction, growth, maturity, and decline

Falsd

A marketing information system is well suited to testing new products, determining various characteristics of consumer markets, and evaluating promotional activities

False

A narrow product mix allows a firm to gain stability by concentrating on just a few markets

False

Business buyers are solely interested in the products price

False

Competition based pricing results in a high price when product demand is strong and a low price when demand is weak

False

Contract negotiations must be completed before the NLRB can pass final judgements on the election results

False

Different products may not result in different marketing mixes

False

Gain sharing directly rewards employees for increases in company calls or lower costs

False

If a firm is using cost-based pricing, it considers costs and revenue secondary to competitors prices

False

Influences in a society and it's culture that result in changes in attitudes, beliefs, norms, customers, and lifestyles are known as economic forces

False

Job sharing is a system in which employees set their own work hours within certain limits set by the employer

False

Sales forecasts usually are generated by complex software and should not be biased by managerial input.

False

The marketing plan doesn't include the exact allocation of resources to achieve the marketing objectives

False

Wagner Act (1935) allows states to enact right to work laws

False

a court order requiring a person or group either to perform some act or to refrain from performing some act is known as a subpoena

False

changing trends in business over the last 20 years have resulted in an increase in union membership

False

the first president of the American federation of labor was Uriah Stephens

False

unions derive their power to negotiate effectively with management from two sources: membership and financial resources

False

the first significant national labor organization was the

Knights of Labor

A group of similar products that differ only in relevant overly minor characteristics is called a

Product line

A marketing plan includes all of the following excspf

Product production schedule

Which of the following is not one of the four commonly recognized forms of utility?

Production

___ markets consist of churches, not-for-profit private schools and hospitals, civic clubs, fraternities and sororities, charitable organizations and foundations

Reseller

the length of time an employee has worked for an organization or in a department is commonly referred

Seniority

True

The price rate reward system grew out of Taylor's concepts of scientific management

A products classification largely determines the appropriate marketing strategy

True

A store that sells all of its men gloves for $9.95 and $15.00 to practicing price lining

True

A strike that is not union approved is referred to as a wildcat strike

True

During first contract negotiations, the firm is typically represented by managers from the industrial relations, Human Resources, and legal departments

True

Equity theory is based on the idea that employees are motivated by equitable treatment of themselves relative to the "comparison other."

True

Herzberg recognized that there are two types of motivating factors: motivation and hygiene

True

Innovations are much less common than imitations and adaptations

True

Marketing research is the process of gathering, recording, and analyzing data concerning a particular marketing problem

True

Some firms set an annual percentage ROI (return on investment) as their pricing goal.

True

The Taft-Hartley act outlawed the closed shop

True

The business philosophy that involves the entire organization in the process of satisfying customers needs while achieving the organizations goals is called the marketing concept

True

The most important element in the success of a branded product is consumers confidence in the product

True

The way a consumer perceived a store is probably the most important factor that influences his or her decision about where to buy

True

The way an employee feels about his or her job, superiors, and place of work is called morale.

True

Transfer pricing involves the sale of a product to another unit within the same organization

True

business to business markets, which include churches, schools, and civic clubs, are a type of industrial market

True

Non price competition can be used effectively when a seller does all but which one of the following?

Uses an attractive promotional strategy

Motivation is the internal process that _____, directs and sustains behavior

energizes

The theory stating that motivation depends on how much people want something and on how likely they believe they are to get it is called

expectancy theory

A product with no brand at all is called a

generic product

When goods and services are purchased to maintain highways, education, water, and energy, the purchasers are members of what type of market?

governmental

Which of the following is uncharacteristic of low morale?

high productivity

One major problem with the MBO process is that

it must start at the top of the organization and work its way down in order to work, which can be a long process

To maintain an effective product mix, a firm often must eliminate some products. This process is called

product deletion

The ingredient of the marketing mix concerned with providing product information to target markets is

promotion

The application of scientific principles to the management of work and workers is called

scientific management

A fund used to provide financial support for striking union members is called a ____ fund

strike

The equity theory is most relevant to which form of outcome in an organization?

to pay

the knights of labor was the first significant national labor organization

true

All of the following are union weapons except

wildcat strikes

A manufacturer of cameras and film may price a camera at a low price to attract customers, but price the film at a relatively high price because customers must continue To purchase film in order to use their cameras. this type of pricing strategy is known as

Captive pricing

A "2/10, net 30" invoice feature is an example of a ___ discount

Cash

An approach to collecting marketing information for specific marketing projects is called

Contracted marketing specialists

Unions often include in their contracts a clause that ties periodic pay increases to increases in the cost of living. This is known as a ___ clause

Cost-of-living

labors early attempts to organize resulted in the formation of ___

Craft unions

which of the following is not one of the steps in implementing the marketing concept?

Mobilizing marketing resources to provide, promote, and distribute products

True

Motivation is the internal process that energizes, directs, and sustains behavior

Another name for the wager act is the

NLRA

Which of the following is least likely to be a factor in developing a sales forecast?

Number of salespeople employed by the firms major competitors

False

On Self-managed work teams, each member learns one specific job and has clearly defined responsibilities

Raw materials are an example of a firms ____ costs

Operating

Recently, the AFL-CIO allocated a significant portion of its budget to organizing efforts in order to increase membership. Judging from recent demographic trends, the AFL-CIO should focus on which one of the following industries?

Service

A consumer product for which buyers will expand effort or planning, that is purchased infrequently, and that is usually purchased only after being compared with competing products is a ___ product

Shopping

A sense of involvement and ___ were two of the human factors at work in the Hawthorne Studies

Social acceptance

The effects of consumers social and cultural values, the consumer movement, and the environmental concerns would best be called ___ forces

Sociocultural

If a company needs to obtain cash quickly to pay its bills, it may opt for a pricing strategy that achieves which goal?

Survival

Union organizers at the Maytag plant have just been informed that management has rejected their request to be recognized as the bargaining representative for plant employees. Which of the following will occur next?

The NRLB will conduct a formal election

The systematic program of reinforcement to encourage desirable behavior is called

behavior modification

If the employees at the commercial marine shipbuilding plant were to gain union representation, the union would select a committee to begin negotiating a labor contract with management. This process is referred to as

collective bargaining

Frederick Taylor observes a workplace practice that he termed "soldiering," which means that the employees:

worked slowly because they didn't want to run out of work, thus appearing unneeded and risking losing their jobs