chapter 10

Run by President Johnson during his 1964 presidential campaign, the daisy girl commercial provoked a significant level of fear among viewers by suggesting an atomic attack was possible What is this an example of?

A negative ad

The Federal Communications Commission (FCC) regulates communications over

cable television.

The three types of television coverage that campaigns use are political advertising, management of news coverage, and

campaign debates.

To obtain the greatest amount of information about political campaigns, which form of media do the majority of older Americans use?

Television

The repeal of the fairness doctrine helped lead to the rise of conservative talk radio.

True,The fairness doctrine required programming to be honest, equitable, and balanced. Its repeal allowed for unbalanced, ideological media to flourish, such as talk radio.

According to the excerpt, there are two assumptions commonly made about the news media. One is that the media are a powerful force in shaping public opinion, especially regarding____________policy. The other is that the media often ignore the messages that__________want them to convey.

foreign, public officials

Which of the following statements are accurate regarding the Fairness Doctrine? Check all that apply.

-Detractors have referred to the Fairness Doctrine as the "Censorship Doctrine" and the "Forced Political Speech Doctrine." -Created by the FCC in 1949, the Fairness Doctrine was intended to manage balanced coverage of controversial issues. -The FCC repealed the Fairness Doctrine in 1987.

According to the video, which of the following statements are true of Twitter behavior during the Republican National Convention in 2016? Check all that apply.

-Twitter behavior during the convention was somewhat unpredictable. -Ted Cruz's speech was seen as overshadowing the rollout of Vice President Pence's nomination

When a news story covers a presidential trip to Ethiopia to visit children, this is an example of which function of the media?

Providing a political forum

How do the media serve as a watchdog?

By acting as the informal fourth branch of government.

Of the six functions of media, which receives the greatest number of television and radio hours?

Entertaining the public

After identifying a public issue, the media can help publicize the issue and urge the government to pass legislation to correct the problem. Which role does this best represent?

Setting the public agenda

The claim of a liberal bias in the media is generally countered by journalists' code of professional ethics that dictates objectivity and a commitment to truth.

TRUE,While many journalists may be Democrats, most also operate under a code of professional ethics committed to truth and objectivity.

Which of the following statements most accurately describes the relationships in the graphs?

The credibility of news organizations generally declined from 2002 to 2012.

Why would some say that the media is critical in a democracy?

The media enhances what the public knows about government.

What is meant by the argument that the media acts as a black box?

The media tells the government about the public, but the public only learns about the government through the media.

Katelyn works for an online organization that allows users to search for content that they have collected in one location. She develops no original content, nor do her coworkers. Katelyn works for

an aggregator.

The fairness doctrine, which was repealed by the FCC in 1987, stated that broadcasts had to be honest, equitable, and

balanced.

Conservatives claim that the mainstream media has a liberal

bias.

A key characteristic of successful Internet fundraising for campaigns has been

decentralization.

The greatest concern by observers of concentrated media ownership is that it could

lead to a decline in democratic debate.

Politicians can keep in touch with their constituents with multimedia files that can be downloaded onto mobile devices. These are called

podcasts.

Altering the public's reaction to a story by reporting it together with facts that support a particular interpretation is known as

priming.

Using coverage by the news media, such as setting up political events to accommodate the press, has the benefit of

providing free political advertising

To attract viewers' attention and make an immediate impact, the news media often utilizes photos, video clips, and

sound bites.

You work as a political campaign adviser and your candidate is involved in a scandal, but he is denying it. If your job on a campaign is to convince the media that your candidate's version of events is correct, then you are the campaign's

spin doctor

Which of the following are considered to be roles of the media during political campaigns? Check all that apply.

-Political campaigns and outside groups use the media as vehicles for campaign advertising. -The media provide the public with commentary on the status of political campaigns. -Analyses and coverage of political advertising and campaign social media are often provided by the media themselves.

In what ways do the media influence public opinion?

-Public officials attempt to use the media to set the agenda by focusing on issues that they want to prioritize and de-emphasizing or ignoring other types of issues altogether. -The media monitor and report the actions of public officials, providing the main source of communication between citizens and their government.

Which of the following statements regarding the news media are true?

-The news media interact with government and serve as an agent of political socialization. -It is important in a democracy for the public to trust the media, since the news media provide the public with information about government and public policy, affecting the interaction between the people and their government.

The Supreme Court was slow to extend First Amendment protections to some media. However, by striking down provisions of the 1996 Telecommunications Act, full protection was extended almost immediately to

-the Internet. -the motion picture industry.

What is the general principle behind network neutrality?

An ISP should treat all Internet traffic equally

When an individual or organization purchases Internet connectivity, they purchase it from a(n)

ISP, An individual or organization may purchase connectivity from an Internet Service Provider (ISP). The ISP then purchases connectivity from an intermediate ISP, which in turn purchases connectivity from an Internet backbone, often provided by a telephone company

What was the FCC attempting to achieve when it created the Fairness Doctrine?

In recognizing that an inequity existed with regard to access to the nation's airwaves, the FCC attempted to create a level playing field that promoted viewpoint neutrality when it created the Fairness Doctrine.

Mariana has been hired to maintain the campaign website, social media accounts, blogs, and podcasts for a candidate for the U.S. Senate. What is likely to be Mariana's role in this political campaign?

Internet campaign strategist

Which age group is most likely to use social media?

Those who are 18-29

Which education group is least likely to use social media?

Those with a high school diploma, or less

A blog is a website where individuals, such as politicians, can post regular updates on their ideas or experiences.

True

Because it is dependent on ad revenue to make a profit, media is often pressured by advertisers.

True