Chapter 10 HW
Which of is these is NOT a top search engine?
AOL
Among the elements that can downgrade a page's rank on the search engines are:
All
Which of the following is an application of search engine marketing?
All of these are correct
When is it a good idea to employ a paid search campaign to determine which keywords should be used to optimize the site?
All of these are correct.
Google is the only Internet search engine.
F
Older Internet users rarely use search engines.
F
The search engine responsible for the most searches is:
Why is it unwise for search marketers to ignore mobile search?
Mobile search is outpacing desktop search.
Which of the following is a true statement about paid placement on search engines?
Paid placement is no longer offered by most major search engines.
________ is the set of techniques designed to make web pages rank highly on search engine result pages.
SEM
________ is the development of web pages in a manner that is friendly to search engine spiders.
SEO
Links, content, tags, title, and URL are all part of the basics of SEO.
T
Natural and organic search results are synonymous terms.
T
SEO is lower in cost to implement than Paid Search.
T
Where do "organic" or "natural" search rankings appear on a search results page?
To the left underneath the paid search terms
Which is NOT an organic search factor?
ad placement
Each of the following is true of vertical search EXCEPT it:
collects data from the user to tailor the results of future searches.
A __________ is a list of sites arranged by category.
directory.
Internet users frequently use search engines to:
get specific content they want.
The objective of keyword bidding is to:
get the best ranking for the lowest cost.
Online search marketing and advertising revenue is:
increasing.
A Flash page is a bad idea because it:
inhibits a crawler's ability to index the site.
The most important influencer of organic search ranking is estimated to be:
link activity.
A search engine determines rank on its results pages by:
proprietary algorithms.
Types of search include:
voice search
