Chapter 10/11 Quiz
Progressive wholesalers recognize that their only reason for existing is to ____________________. A. add value B. provide selling support C. automate distribution D. bear the risk of sales and distribution E. finance retailing transactions
A. Add value
________ creates a seamless cross-channel buying experience that integrates in-store, online, and mobile shopping. A. Omni-channel retailing B. Consolidation marketing C. Online marketing D. Shopper marketing E. Test marketing
A. Omni-channel retailing
Which of the following types of wholesalers are Independently owned businesses that take title to all merchandise handled? A. Industrial distributors B. Brokers C. Merchant wholesalers D. Manufacturers' agents E. Rack jobbers
C. Merchant wholesalers
Which of the following makes up the retail marketing mix? A. Product and services assortment, prices, promotion, and store positioning B. Product and services assortment, price, promotion, and retail segmentation C. Product and services assortment, price, promotion, and location D. Product and services assortment, price, promotion, and retail targeting E. Product and services assortment, price, promotion and store differentiation
C. Product and services assortment, price, promotion, and location
Which of the following describes the activities that play an important role in connecting brands to consumers in the final phases of the buying process? A. Manufacturing B. Shopper marketing C. Retailing D. Wholesaling E. Warehousing
C. Retailing
Hotels and motels, banks, airlines, restaurants, colleges, hospitals, movie theaters, tennis clubs, bowling alleys, repair services, hair salons, and dry cleaners are all examples of ________. A. non-retailers B. wholesalers C. service retailers D. Specialty stores E. Franchises
C. service retailers
Best Buy, Home Depot, Petco, and Bed Bath & Beyond, which are actually giant specialty stores characterized by immense size and deep assortments of merchandise, are sometimes called _______________. A. Discount Stores B. Service retailers C. off-price retailers D. Category killers E. Supermarkets
D. Category killers
Which of the following is TRUE regarding omni-channel buyers? A. They always shop in-store channels, then order online. B. They purchase online but tend to purchase more in-store. C. They prefer the online environment. D. They shift easily across online and in-store channels. E. They do not shift easily across online and in-store channels.
D. They shift easily across online and in-store channels.
Department stores are most likely characterized by ________. A. deep assortments of luxury brands B. narrow product lines C. specialty goods and services D. wide varieties of product lines E. predatory pricing strategies
D. wide varieties of product lines
By performing the channel function of ________, wholesalers' sales forces help manufacturers reach many small customers at a low cost. A. bulk-breaking B. risk bearing C. financing D. buying and assortment building E. selling and promoting
E. Selling and promoting