Chapter 10/11 Quiz

Progressive wholesalers recognize that their only reason for existing is to​ ____________________. A. add value B. provide selling support C. automate distribution D. bear the risk of sales and distribution E. finance retailing transactions

A. Add value

​________ creates a seamless​ cross-channel buying experience that integrates​ in-store, online, and mobile shopping. A. Omni-channel retailing B. Consolidation marketing C. Online marketing D. Shopper marketing E. Test marketing

A. Omni-channel retailing

Which of the following types of wholesalers are Independently owned businesses that take title to all merchandise​ handled? A. Industrial distributors B. Brokers C. Merchant wholesalers D. Manufacturers' agents E. Rack jobbers

C. Merchant wholesalers

Which of the following makes up the retail marketing​ mix? A. Product and services​ assortment, prices,​ promotion, and store positioning B. Product and services​ assortment, price,​ promotion, and retail segmentation C. Product and services​ assortment, price,​ promotion, and location D. Product and services​ assortment, price,​ promotion, and retail targeting E. Product and services​ assortment, price, promotion and store differentiation

C. Product and services​ assortment, price,​ promotion, and location

Which of the following describes the activities that play an important role in connecting brands to consumers in the final phases of the buying​ process? A. Manufacturing B. Shopper marketing C. Retailing D. Wholesaling E. Warehousing

C. Retailing

Hotels and​ motels, banks,​ airlines, restaurants,​ colleges, hospitals, movie​ theaters, tennis​ clubs, bowling​ alleys, repair​ services, hair​ salons, and dry cleaners are all examples of​ ________. A. non-retailers B. wholesalers C. service retailers D. Specialty stores E. Franchises

C. service retailers

Best​ Buy, Home​ Depot, Petco, and Bed Bath​ & Beyond, which are actually giant specialty stores characterized by immense size and deep assortments of​ merchandise, are sometimes called​ _______________. A. Discount Stores B. Service retailers C. off-price retailers D. Category killers E. Supermarkets

D. Category killers

Which of the following is TRUE regarding​ omni-channel buyers? A. They always shop​ in-store channels, then order online. B. They purchase online but tend to purchase more​ in-store. C. They prefer the online environment. D. They shift easily across online and​ in-store channels. E. They do not shift easily across online and​ in-store channels.

D. They shift easily across online and​ in-store channels.

Department stores are most likely characterized by​ ________. A. deep assortments of luxury brands B. narrow product lines C. specialty goods and services D. wide varieties of product lines E. predatory pricing strategies

D. wide varieties of product lines

By performing the channel function of​ ________, wholesalers' sales forces help manufacturers reach many small customers at a low cost. A. bulk-breaking B. risk bearing C. financing D. buying and assortment building E. selling and promoting

E. Selling and promoting