Chapter 11

a) Specialty stores

1. Which type of retailer carries a narrow product line with deep assortments within those​ lines? a) Specialty stores b) Department stores c) Supermarkets d) Convenience stores e) Superstores

d) superstores

1. Which type of retailer is much larger than a regular supermarket and offers a large assortment of routinely purchased food products, nonfood items, and services. a) discount stores b) specialty stores c) factory outlets d) superstores e) off-price outlets

c) full-service stores

1. Which types of stores are characterized by specialty goods for which customers need assistance and higher operating costs that are passed along to customers as higher prices? a) self-service stores b) convenience stores c) full-service stores d) discount stores e) off-price stores

c) Shopper marketing

1. _______ involves focusing the entire marketing process toward turning shoppers into buyers as they approach the point of sale. a) Showrooming b) Internal marketing c) Shopper marketing d) Retailing e) Warehousing

a) Wholesaling

1. ________ includes all the activities involved in selling goods and services to those buying them for resale or business use. a) Wholesaling b) Sole sourcing c) Franchising d) Crowdsourcing e) Showrooming

d) Retailing

1. ________ refers to the activities involved in selling products or services directly to final consumers for their​ personal, nonbusiness use. a) Warehousing b) Manufacturing c) Shopper marketing d) Retailing e) Wholesaling

c) build value-adding customer relationships

1. As with other types of marketers, a primary goal in wholesaling is to ________. a) match competitors' strategies b) establish a greater number of locations c) build value-adding customer relationships d) hold prices constant e) maintain the status quo

e) experiential retailing

1. Carefully orchestrating the​ store's layout and​ displays, background​ music, colors, and smells is related to​ ________. a) megaretailing b) online retailing c) green retailing d) social media retailing e) experiential retailing

a) service retailers

1. Hotels and​ motels, banks,​ airlines, restaurants,​ colleges, hospitals, movie​ theaters, tennis​ clubs, bowling​ alleys, repair​ services, hair​ salons, and dry cleaners are all examples of​ ________. a) service retailers b) specialty stores c) franchises d) non-retailers e) Wholesalers

b) discount stores

1. Leading "big-box" stores, such as Walmart and Target, now dominate the retail scene. However, even "small-box" stores like Dollar General, are thriving in the current economic environment. All three retailers are considered a) convenience stores b) discount stores c) full-service retailers d) designer shops e) specialty stores

b) department store

1. Macy's carries several product lineslong dashtypically ​clothing, home​ furnishings, and household goodslong dashwith each line operating as a separate department managed by specialist buyers or merchandisers.​ Macy's is best described as​ a(n) ________. a) superstore b) department store c) discount store d) specialty store e) off-price retailer

d) tighter consumer spending

1. One retail trend resulting from economic conditions is​ ________. a) the rise of megaretailers b) the growth of social media retailing c) pop-up stores d) tighter consumer spending e) green retailing

e) showrooming

1. Scott and his fiancé visit several electronics stores in and around their hometown of Boston. They use their smartphones to capture information about manufacturers and pricing, and ultimately decide to purchase their favorite items online. This is referred to as ________. a) warehousing b) wholesaling c) retailing d) franchising e) showrooming

a) self-service

1. Stores that provide very limited, if any, sales assistance because they carry convenience products which customers need very little, to no, information are called ________ retailers. a) self-service b) full-service c) off-price d) limited-service e) convenience

c) specialty store

1. The American Tie Company, a necktie retailer, offers a deep assortment of men's neckties. The American Tie Company is best described as a(n) ________. a) department store b) supermarket c) specialty store d) discount store e) off-price retailer

c) specialty store

1. The French Purse Company, a purse retailer, offers a deep assortment of ladies' purses. The French Purse Company is best described as a(n) ________. a) department store b) supermarket c) specialty store d) discount store e) off-price retailer

d) showrooming

1. The practice of coming into retail stores to check out merchandise and prices but making purchases online using a computer or mobile device is called​ _______. a) experiential retailing b) shopper retailing c) off-price retailing d) showrooming e) mobile retailing

d) Differentiate the retailer while matching target​ shoppers' expectations.

1. What is the overall goal when retailers choose their product​ assortment? a) Offer products that will appeal to as many segments as possible. b) Offer the same products as their competitors. c) Only choose products that will maximize profits. d) Differentiate the retailer while matching target​ shoppers' expectations. e) Offer as many products as they can fit on the shelves.

e) High-low pricing means charging higher prices on an everyday​ basis, coupled with frequent sales and other price promotions.

1. Which of the following correctly describes the retail practice known as​ high-low pricing? a) High-low pricing means the retailer does not have to run sales on selected items. b) High-low pricing means retailers charge an everyday low price. c) High-low pricing means retailers do not have to use promotions. d) High-low pricing means some products are priced high and others are priced low. e) High-low pricing means charging higher prices on an everyday​ basis, coupled with frequent sales and other price promotions.

c) tighter consumer spending patterns

1. Which of the following is an impact of the Great Recession on retailing trends? a) economic shift toward higher prices b) lower costs for retailers c) tighter consumer spending patterns d) longer retail life cycles e) prohibition on new retail forms

d) Online buying is growing at a much brisker pace than retail buying as a whole.

1. Which of the following statements about major retail trends is​ true? a) Retail convergence has decreased competition for retailers. b) The green movement has not yet affected retailing. c) The lifecycle of new retail forms is getting longer. d) Online buying is growing at a much brisker pace than retail buying as a whole. e) The global expansion of major retailers into other countries has slowed down.