Chapter 11 Quiz
Which of the following is a drawback of primary data?
It tends to be more expensive than secondary data.
Demographic segmentation divides the market:
based on measurable characteristics about people.
_____ is the ongoing process of acquiring, maintaining, and growing profitable customer associations by delivering unmatched value.
Customer relationship management
_____ is the process of continually collecting information from the external marketing surroundings.
Environmental scanning
_____ refers to the development and promotion of products with ecological benefits.
Green marketing
Which of the following best describes marketing mix?
It is the blend of marketing strategies for product, price, distribution, and promotion.
_____ demands that marketers actively contribute to the needs of the broader community.
Social responsibility
_____ is based on a customer's perception that a product has a better relationship between the cost and the benefits than its competitors.
Value
While driving to work, Noel hears an advertisement on the radio about the annual blood donation camp organized by the American Red Cross. The American Red Cross emphasizes the importance of blood donation for the donor and recipient. This is an example of _____ marketing.
idea
The _____ is a philosophy that makes customer satisfaction the central focus of an entire organization.
marketing concept
