Chapter 12
Indirect Marketing Chanel
A channel containing one or more intermediary levels
Channel Level
A layer of intermediaries that performs some of the work in bringing the product and its ownership closer to the final buyer
Which of the following is a vertical marketing system that coordinates successive stages of production and distribution through the size and power of one of the parties?
Administered VMS
Third party logistics provider
An independent logistics provider that performs any or all of the functions required to get a client's product to market
A(n) __________ channel consists of one or more independent producers, wholesalers, and retailers, each a separate business seeking to maximize its own profits, perhaps even at the expense of profits for the system as a whole.
Conventional Distribution
Which of the following is a channel that has no intermediary level?
Direct Marketing Channel
Exclusive Distribution
Giving a limited number of dealers the exclusive right to distribute the company's products in their territories
A(n) __________ is a channel arrangement in which two or more companies at one level join together to follow a new marketing opportunity.
Horizontal Marketing Systeme
Which of the following is a channel containing one or more intermediary levels?
Indirect Marketing Channel
__________ is the logistics concept that emphasizes teamwork - both inside the company and among all the marketing channel organization - to maximize the performance of the entire distribution system.
Integrated Logistics management
stocking the product in as many outlets as possible
Intensive Distribution
Which of the following is a set of interdependent organizations that help make a product or service available for use or consumption by the consumer or business user?
Marketing Channel
__________ is selecting, managing, and motivating individual channel members and evaluating their performance over time.
Marketing Channel Management
A(n) __________ is a distribution system in which a single firm sets up two or more marketing channels to reach one or more customer segments.
Multichanel Distribution System
__________ is managing upstream and downstream value-added flows of materials, final goods, and related information among suppliers, the company, resellers, and final consumers.
Supply Chain Management
Disintermediation
The cutting out of marketing channel intermediaries by product or service producers or the displacement of traditional resellers by radical new types of intermediaries
Distribution Center
Which of the following is designed to receive goods from various plants and suppliers, take orders, fill them efficiently, and deliver goods to customers as quickly as possible?
Selective Distribution
__________ is the use of more than one but fewer than all of the intermediaries who are willing to carry the company's products.
Direct Marketing Channel
a channel that has no intermediary level
Corporate VMS
a vertical marketing system that combines successive stages of production and distribution under single ownership
Marketing Logistics
planning, implementing, and controlling the physical flow of materials, final goods, and related information from points of origin to points of consumption to meet customer requirements at a profit
contractual VMS
vertical marketing system in which independent firms at different levels of production and distribution join together through contracts
