Chapter 13 (DR)

​Today, ________ are flourishing due to the increased use of market segmentation and market targeting.

specialty stores

________ were the main form of retail clusters until the 1950s.

Central business districts

​________ have filled the ultra​ low-price, high-volume gap by buying at​ less-than-regular wholesale prices and charging consumers less than retail.

Off-price retailers

​________ retailers in the United States are growing faster than product retailers.

Service

The lighting in​ Jake's Steak Restaurant is dim. The chairs are covered in leather and each table is covered with a white linen cloth. The colors are limited to earth tones with an occasional splash of red. Patrons cannot hear any kitchen​ noises, only a pleasant melody that seems familiar but unrecognizable. The smells are extraordinarily varied. This is a description of the​ restaurant's ________.

atmosphere

Which of the following​ wholesaler's channel functions is exemplified by buying in carload lots and then dividing these lots into small​ quantities?

bulk breaking

Which of the following statements best represents a contractual association between a​ manufacturer, wholesaler, or service organization and independent businesspeople who buy the right to own and operate one or more units in the system represented by the​ contract?

franchise

Which type of retailer usually carries more specialty goods at high prices and is more likely to provide customers with assistance in every phase of the shopping​ process?

full-service retailer

A large retailer of home improvement and construction products offers​ "how-to" classes for​ do-it-yourselfers, featuring instructions on how to complete home improvement projects using products sold at its stores. This is an example of how the retailer has differentiated itself through its​ ________.

services mix

A recent retail trend is to create​ limited-time retail facilities that let firms promote their brands to seasonal shoppers and create buzz in busy areas. What are these​ short-term establishments​ called?

​Pop-up stores