Chapter 13 (DR)
Today, ________ are flourishing due to the increased use of market segmentation and market targeting.
specialty stores
________ were the main form of retail clusters until the 1950s.
Central business districts
________ have filled the ultra low-price, high-volume gap by buying at less-than-regular wholesale prices and charging consumers less than retail.
Off-price retailers
________ retailers in the United States are growing faster than product retailers.
Service
The lighting in Jake's Steak Restaurant is dim. The chairs are covered in leather and each table is covered with a white linen cloth. The colors are limited to earth tones with an occasional splash of red. Patrons cannot hear any kitchen noises, only a pleasant melody that seems familiar but unrecognizable. The smells are extraordinarily varied. This is a description of the restaurant's ________.
atmosphere
Which of the following wholesaler's channel functions is exemplified by buying in carload lots and then dividing these lots into small quantities?
bulk breaking
Which of the following statements best represents a contractual association between a manufacturer, wholesaler, or service organization and independent businesspeople who buy the right to own and operate one or more units in the system represented by the contract?
franchise
Which type of retailer usually carries more specialty goods at high prices and is more likely to provide customers with assistance in every phase of the shopping process?
full-service retailer
A large retailer of home improvement and construction products offers "how-to" classes for do-it-yourselfers, featuring instructions on how to complete home improvement projects using products sold at its stores. This is an example of how the retailer has differentiated itself through its ________.
services mix
A recent retail trend is to create limited-time retail facilities that let firms promote their brands to seasonal shoppers and create buzz in busy areas. What are these short-term establishments called?
Pop-up stores