Chapter 13 Quizzes
community shopping center
A cluster of between 15 and 50 retail stores that usually contains a branch of a department store or variety store, a supermarket, specialty stores, professional offices, and (sometimes) a bank is a __________.
experiential retailing
L.L. Bean has turned its flagship store into a full-fledged outdoor adventure center, which is an example of __________.
omni-channel retailing
Retailing today requires __________, which means creating a seamless cross-channel buying experience that integrates in-store, online, and mobile shopping.
full-service
Tiffany and Neiman Marcus are classified as __________ retailers.
service, product lines, price, and organization
What are the four broad characteristics used to classify retail stores?
independents, factory outlets, and warehouse clubs
What are the three main types of off-price retailers?
Online buying is growing at a much brisker pace than retail buying as a whole
Which of the following statements about major retail trends is true? A. Retail convergence has decreased competition for retailers. B. The lifecycle of new retail forms is increasing. C. The global expansion of major retailers into other countries has slowed down. D. Online buying is growing at a much brisker pace than retail buying as a whole. E. The green movement has not yet affected retailing.
many retailers identify three critical factors for retail success: location, location, location!!!!
Which of the following statements about retailer marketing decisions is correct? A. Retailers do not have to segment and target their markets. B. Stores do not need to differentiate and position themselves. C. Retailers do not differentiate themselves on their service mix. D. Many retailers identify three critical factors for retail success: location, location, and location. E. Most retailers seek either high markups on higher volume or low markups on lower volume.
green retailing initiatives extend to helping consumers be more environmentally responsible
Which of the following statements regarding green retailing is correct? A. Retailers today are hesitant to adopt environmentally sustainable practices. B. Green retailing initiatives extend to helping consumers be more environmentally responsible. C. Green retailing takes place at the store and does not extend to other channel members. D. Green retailing initiatives hurt the bottom line by increasing costs. E. The only current green retailing initiative is to offer environmentally friendly products.
Wholesalers must make decisions regarding their marketing mix
Which of the following statements regarding wholesaling is correct? A. Wholesalers do not need to differentiate themselves. B. Wholesalers must make decisions regarding their marketing mix. C. Wholesalers do not need to define a target market. D. Wholesalers do not need to segment their markets. E. Wholesalers do not make positioning decisions.
specialty stores
Which type of retailer carries narrow product lines with deep assortments within those lines?
merchant wholesalers
__________ are the largest single group of wholesalers.
mega-retailers
__________ have shifted the balance of power between retailers and producers.
Omni-channel
__________ retailing refers to the creation of a seamless cross-channel buying experience
