Chapter 13 Quizzes

community shopping center

A cluster of between 15 and 50 retail stores that usually contains a branch of a department store or variety​ store, a​ supermarket, specialty​ stores, professional​ offices, and​ (sometimes) a bank is a​ __________.

experiential retailing

L.L. Bean has turned its flagship store into a​ full-fledged outdoor adventure​ center, which is an example of​ __________.

omni-channel retailing

Retailing today requires​ __________, which means creating a seamless​ cross-channel buying experience that integrates​ in-store, online, and mobile shopping.

full-service

Tiffany and Neiman Marcus are classified as​ __________ retailers.

service, product lines, price, and organization

What are the four broad characteristics used to classify retail​ stores?

independents, factory outlets, and warehouse clubs

What are the three main types of​ off-price retailers?

Online buying is growing at a much brisker pace than retail buying as a whole

Which of the following statements about major retail trends is​ true? A. Retail convergence has decreased competition for retailers. B. The lifecycle of new retail forms is increasing. C. The global expansion of major retailers into other countries has slowed down. D. Online buying is growing at a much brisker pace than retail buying as a whole. E. The green movement has not yet affected retailing.

many retailers identify three critical factors for retail success: location, location, location!!!!

Which of the following statements about retailer marketing decisions is​ correct? A. Retailers do not have to segment and target their markets. B. Stores do not need to differentiate and position themselves. C. Retailers do not differentiate themselves on their service mix. D. Many retailers identify three critical factors for retail​ success: location,​ location, and location. E. Most retailers seek either high markups on higher volume or low markups on lower volume.

green retailing initiatives extend to helping consumers be more environmentally responsible

Which of the following statements regarding green retailing is​ correct? A. Retailers today are hesitant to adopt environmentally sustainable practices. B. Green retailing initiatives extend to helping consumers be more environmentally responsible. C. Green retailing takes place at the store and does not extend to other channel members. D. Green retailing initiatives hurt the bottom line by increasing costs. E. The only current green retailing initiative is to offer environmentally friendly products.

Wholesalers must make decisions regarding their marketing mix

Which of the following statements regarding wholesaling is​ correct? A. Wholesalers do not need to differentiate themselves. B. Wholesalers must make decisions regarding their marketing mix. C. Wholesalers do not need to define a target market. D. Wholesalers do not need to segment their markets. E. Wholesalers do not make positioning decisions.

specialty stores

Which type of retailer carries narrow product lines with deep assortments within those​ lines?

merchant wholesalers

​__________ are the largest single group of wholesalers.

mega-retailers

​__________ have shifted the balance of power between retailers and producers.

Omni-channel

​__________ retailing refers to the creation of a seamless​ cross-channel buying experience