Chapter 13 - Supply Chain Management & Marketing Channels

Ensuring that firms in the supply chain can manage production with flexibility and efficiency describes which process of supply chain management?

Manufacturing flow management

Which type of channel variation utilizes channel partners to facilitate returns or recycling?

Reverse

A product can take any of several possible routes to reach the final consumer. The channel where product moves from the _____ to the ____ with no other intermediaries in between is the direct channel.

producer; consumer

Which of the following are true statements about supply chains?

A company's supply chain includes all the companies involved in the flow of providing products to customers. The goal of supply chain management is to integrate all supply chain activities into a seamless process. Supply chain partners could include home delivery partners.

When a smaller producer lacks the marketing power to be visible to wholesalers and retailers, they would likely choose which distribution channel?

Agent/broker channel

Which of the following are examples of omnichannel marketing?

Customer can order online and pick-up at the physical store. Customer can use a mobile app to assist with in-store product research and purchasing.

Aligning supply and demand throughout the supply chain by anticipating customer demand and planning production and inventory accordingly describes which process of supply chain management?

Demand management

Which type of channel is a variation of the direct channel that utilizes e-commerce and social media?

Digital

To maximize margins or keep prices low, a producer with significant resources would likely choose a(n) _______.

Direct channel

Which type of channel variation sells the same product using multiple channel structures?

Dual distribution

_______ is the increased value of a product that is created as its ownership is transferred.

Exchange utility

If a company partners with only one retailer per state, this is an example which type of distribution?

Exclusive

Which of the following are examples of supply chain integration strategies?

Increased communication with supply chain partners Careful selection of supply chain partners Effective use of customer sales data

Which channel member makes the product?

Producers

Facilitating the joint development and marketing of new offerings among a group of supply chain partner firms describes which process of supply chain management?

Product development & commericalization

A company sells inventory that must always be refrigerated. This is an example of which factor affecting the choice of distribution channel?

Product factors

Sharing a basic framework for how companies in the supply chain will communicate and work together is an example of what level of external integration?

Relationship integration

Which channel members buy products directly from producers or wholesalers and sell directly to consumers?

Retailers

Which type of channel variation uses another manufacturer's already established channel?

Strategic channel alliance

By relying on customer data, a company discontinues products that aren't in demand before inventories can build up. This is an example of which benefit of supply chain management?

Streamlined product mix

The creation and maintenance of information systems that connect managers across firms in the supply chain is an example of what level of external integration?

Technology and planning integration

Which of the following best describes the demand-supply integration (DSI) philosophy?

The company departments charged with creating customer demand communicate frequently with company departments charged with fulfilling demand.

A company has chosen to launch in one distribution channel exclusively before launching in any other. This is an example of which factor affecting the choice of distribution channel?

Timing factors

Which channel members buy products from producers and distribute them to retailers?

Wholesalers

Omnichannel marketing is an effort by companies to unify the ____ experience across various ____.

consumers; marketing channels

Sustainable supply chain management involves the integration and balancing of _____, _____, and economic thinking into all phases of the supply chain management process.

environmental; social

There are two main types of supply chain integration:

internal & external