Chapter 13

Antecedent States

Features of the individual person that are not lasting characteristics, such as momentary moods or conditions

Disposition situation

Situation in which consumers must frequently dispose of products or product packages after or before product use

Atmospherics

The process managers use to manipulate the physical retail environment to create specific mood responses in shoppers

Communications situation

The situation in which consumers receive information.

Embarrassment

a negative emotion influenced by both the product and the situation

Ritual situation

a socially defined occasion that triggers a set of interrelated behaviors that occur in a structured format that have symbolic meaning

Servicescape

aka atmosphere when describing a service based business such as a hospital, bank or restaurant

Situational influence

all those factors particular to a time and place that do not follow from a knowledge of the stable attributes of the consumer and the stimulus and that have an effect on behavior

Physical surroundings

include decor, sounds, aromas, lighting, weather, and configurations of merchandise or other materials surrounding the stimulus object.

Social surroundings

other individuals present in the particular situation

Temporal perspectives

situational characteristics that deal with the effect of time on consumer behavior. Basically, short time means less info seeking, more time means more deliberate research before purchase etc.

Usage situations

situations for which marketers' products are, or may become, appropriate. Marketers can communicate how their products create consumer satisfaction in each relevant usage situation.

Task definition

the reason the consumption activity is occuring

Store atmosphere

the sum of all the physical features of a retail environment

Moods

transient feeling states that are generally not tied to a specific event or object. They tend to be less intense that emotions and may operate without the individual's awareness.

Purchase situations

settings where consumers acquire products and services