Chapter 16
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according to the textbook author, what are the five steps of monroe's motivated sequence.
attention need satisfaction visualization call to action
according to the author what are Aristotle definitions of ethos, logos, and pathos
ehtos: the audiences perception of a speakers credibility and moral character. logos: the logical means of proving an argument pathos: the use of emotional appeals to persuade an audience
according to the author, persuasive propositions respond to one of three types of questions
propositions value propositions fact propositions of policy
according to the author what is the osborn and osborn (1997) definition of persuasion.
the art of convincing others to give favorable attention to our point of view.