Chapter 16 MKT quiz
Newspaper ads for Blue Haven Pools offer discounted prices during October and discounted cleaning supplies for hot tubs in March, are examples of the following uses of promotion?
Reducing sales fluctuations
The use of a pull policy may require heavy expenditures for
advertising and sales promotion.
Some critics, including consumer groups and government officials, suggest that certain products should not be promoted because they
are potentially harmful
When Yoplait Yogurt gives a portion of its profits to Breast Cancer Research, it is using
cause-related marketing.
Each communication channel has a limit on the volume of information it can handle effectively. This limit is called
channel capacity.
A sharing of meaning defines
communication.
Primary demand is defined as
demand for a product category.
Cooperative advertising efforts between manufacturers and retailers demonstrate the promotional objective of
facilitating reseller support.
The receiver's response to a message is ______ for the source.
feedback
the two main reasons for criticism of promotional activities are that promotion
has some flaws, and it pervades our daily lives.
The coordination of promotion and other marketing efforts for maximum informational and persuasive impact defines
integrated marketing communications.
Sonya is watching the six o'clock news as she prepares dinner. As commercial breaks come on, Sony's dinner preparation would be considered _____ in the communications process.
noise.
If the push policy is used in promoting a product, the firm
promotes only to the next marketing institution down the marketing channel.
To gain maximum benefit from promotional efforts, marketers must strive to
properly plan, implement, coordinate, and control communications.
When a salesperson varies the physical distance between himself and a customer he is using
proxemic communication.
The Sharper Image likes to use nonpersonal communication in news story form such as press releases for its new and improved products. This is an example of
publicity.
A consumer contest is an example of
sales promotion.
When Sears promotes the benefits and strenghts of its Kenmore brand appliances, it is attempting to build
selective demand.
In the Gillette advertisement that claims, "Gillette, the best a man can get," Gillette is the communication
source.
The process of putting one's thoughts (meaning) into signs (symbols) is called
the coding process.