Chapter 16 MKT quiz

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Newspaper ads for Blue Haven Pools offer discounted prices during October and discounted cleaning supplies for hot tubs in March, are examples of the following uses of promotion?

Reducing sales fluctuations

The use of a pull policy may require heavy expenditures for

advertising and sales promotion.

Some critics, including consumer groups and government officials, suggest that certain products should not be promoted because they

are potentially harmful

When Yoplait Yogurt gives a portion of its profits to Breast Cancer Research, it is using

cause-related marketing.

Each communication channel has a limit on the volume of information it can handle effectively. This limit is called

channel capacity.

A sharing of meaning defines

communication.

Primary demand is defined as

demand for a product category.

Cooperative advertising efforts between manufacturers and retailers demonstrate the promotional objective of

facilitating reseller support.

The receiver's response to a message is ______ for the source.

feedback

the two main reasons for criticism of promotional activities are that promotion

has some flaws, and it pervades our daily lives.

The coordination of promotion and other marketing efforts for maximum informational and persuasive impact defines

integrated marketing communications.

Sonya is watching the six o'clock news as she prepares dinner. As commercial breaks come on, Sony's dinner preparation would be considered _____ in the communications process.

noise.

If the push policy is used in promoting a product, the firm

promotes only to the next marketing institution down the marketing channel.

To gain maximum benefit from promotional efforts, marketers must strive to

properly plan, implement, coordinate, and control communications.

When a salesperson varies the physical distance between himself and a customer he is using

proxemic communication.

The Sharper Image likes to use nonpersonal communication in news story form such as press releases for its new and improved products. This is an example of

publicity.

A consumer contest is an example of

sales promotion.

When Sears promotes the benefits and strenghts of its Kenmore brand appliances, it is attempting to build

selective demand.

In the Gillette advertisement that claims, "Gillette, the best a man can get," Gillette is the communication

source.

The process of putting one's thoughts (meaning) into signs (symbols) is called

the coding process.


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