Chapter 16

Because written codes and ethics programs do not ensure ethical​ behavior, ethics and social responsibility require​ ________. A. a total corporate commitment B. strong sanctions when policies are not followed C. government regulation D. oversight by an external agency E. that the written codes be disclosed to the public

A. a total corporate commitment

The principle of innovative marketing states that a company should continuously​ ________. A. seek real product and marketing improvements B. identify emerging consumer trends C. develop​ cutting-edge advertising D. seek new distribution channels E. incorporate new technology into all marketing efforts

A. seek real product and marketing improvements

Life is Good began as two brothers selling​ t-shirts out of the back of a​ van; now, it is a​ $100,000,000 apparel maker. This growth has been fueled in large part by the​ company's promotion of​ cheerful, optimistic brand messages and by the linking of its profits to a social cause. This approach is in line with the broader concept known as​ __________. A. sustainable marketing B. positive marketing C. consumerism D. consumer-oriented marketing E. environmentalism

A. sustainable marketing

The text suggests marketing efforts should be guided by five sustainable marketing principles. In the​ video, Bert​ Jacobs, co-founder of Life is​ Good, discusses the​ company's commitment to improving​ children's lives; he​ says, "We look at clothing and​ t-shirts and anything that we make as a tool and a vehicle to accomplish something deeper and more meaningful in our​ lives." Which sustainable marketing principle is best represented by that​ statement? A. Green marketing B. Sense-of-mission marketing C. Innovative marketing D. Consumer-oriented marketing E. Customer value marketing

B. Sense-of-mission marketing

Life is Good makes products that give consumers immediate satisfaction and benefit society in the long run by helping children worldwide. According to the principle of societal​ marketing, what types of products are​ these? A. Deficient B. Desirable C. Green D. Salutary E. Pleasing

B. desirable

What are the six major criticisms of how marketing causes harm to​ consumers? A. ​High-pressure selling, shoddy or unsafe​ products, planned​ obsolescence, poor service to disadvantaged​ consumers, poor customer​ service, and excessive profits B. High​ prices, deceptive​ practices, high-pressure​ selling, shoddy or unsafe​ products, planned​ obsolescence, and poor service to disadvantaged consumers C. High​ prices, deceptive​ practices, shoddy or unsafe​ products, products no one needs or​ wants, poor customer​ service, and unhealthy fast food D. High​ prices, deceptive​ practices, high-pressure​ selling, untrained sales​ staff, poor customer​ service, and unhealthy fast food E. High​ prices, deceptive​ practices, high-pressure​ selling, shoddy or unsafe​ products, poor customer​ service, and unhealthy fast food

B. high prices, deceptive practices, high-pressure selling, shoddy or unsafe products, planned obsolescence, and poor service to disadvantaged consumers

​________ calls for socially and environmentally responsible actions that meet the present needs of consumers and businesses while also preserving or enhancing the ability of future generations to meet their needs. A. Responsible marketing B. Societal marketing C. Sustainable marketing D. Environmental marketing E. Strategic marketing

C. Sustainable marketing

The five guiding principles of sustainable marketing are​ ________. A. ​consumer-oriented marketing, customer value​ marketing, green​ marketing, ethical​ marketing, and societal marketing B. sustainable​ marketing, green​ marketing, societal​ marketing, ethical​ marketing, and profitable marketing C. ​consumer-oriented marketing, customer value​ marketing, innovative​ marketing, sense-of-mission​ marketing, and societal marketing D. ​consumer-oriented marketing, customer value​ marketing, sense-of-mission​ marketing, profitable​ marketing, and ethical marketing E. ​consumer-oriented marketing, profitable​ marketing, innovative​ marketing, green​ marketing, and societal marketing

C. consumer-oriented marketing, customer value marketing, innovative marketing, sense-of-mission marketing, and societal marketing

In the​ video, Bert Jacobs states that the​ company's brand strategy is rooted in the idea that although the brand is here to help children who need​ help, "unless we continue to be​ profitable, we​ can't help anybody. So we have to give customers what they​ want." This statement is most consistent with which sustainable marketing​ principle? A. Consumerism B. Sense-of-mission marketing C. Societal marketing D. Consumer-oriented marketing E. Green marketing

D. Consumer-oriented marketing

The origins of the Life is Good brand trace back to a conversation between Bert Jacobs and his brother John about how modern society seems inundated with negative information. According to the​ text, marketers have been accused of​ _________, which contributes to this phenomenon. A. social pollution B. too few social goods C. cognitive litter D. cultural pollution E. materialism

D. cultural pollution

Because not all managers have fine moral​ sensitivity, companies need to​ ________. A. hire ethically sensitive managers B. let workers resolve ethical dilemmas C. let​ upper-level managers resolve ethical dilemmas D. develop corporate marketing ethics policies E. rely on the legal system to resolve ethical dilemmas

D. develop corporate marketing ethics policies

Critics of marketing point to three factors that lead to prices being higher than they should be. These three factors are​ ________. A. high costs of​ distribution, high advertising and promotion​ costs, and high executive salaries B. high advertising and promotion​ costs, high executive​ salaries, and high salaries for marketing professionals C. high advertising and promotion​ costs, excessive government​ taxes, and excessive markups D. high costs of​ distribution, high advertising and promotion​ costs, and excessive markups E. high costs of​ distribution, high sales​ commissions, and high executive salaries

D. high costs of distribution, high advertising and promotion costs, and excessive markups

​________ is an organized movement of concerned​ citizens, businesses, and government agencies designed to protect and improve​ people's current and future living environment. A. Futurism B. Socialism C. Consumerism D. Greening E. Environmentalism

E. Environmentalism

The organized movement of citizens and government agencies to improve the rights and power of buyers in relation to sellers is called​ ________. A. sustainable marketing B. environmentalism C. societal marketing D. socialism E. consumerism

E. consumerism

Unlike the marketing​ concept, the sustainable marketing concept focuses on​ ________. A. satisfying immediate customer needs B. the immediate best interests of customers and the business C. immediate and future profits D. long-term customer loyalty E. the future best interests of customers and the business

E. the future best interests of customers and the business