Chapter 17- 8 q's

retail advertising

retailers use advertising to communicate their attributes, particularly sale prices, to consumers

outlet image

target market's perception of all the attributes associated with a retail outlet; analogous to brand image for a store

retail attraction model (retail gravitation model)

used to calculate the level of store attraction based on store size and distance from the consumer

barriers to internet shopping

1. Lack of "touch" 2. Dont want to give personal info 3. Delivery costs

store brands

brands that the retailer both produces and distributes (also called private-label brands)

Omni-channel shoppers

consumers who browse and/or purchase in more than one channel simultaneously

Omni-channel retailing

creating a seamless cross-channel buying experience that integrates in-store, online, and mobile shopping