Chapter 17- 8 q's
retail advertising
retailers use advertising to communicate their attributes, particularly sale prices, to consumers
outlet image
target market's perception of all the attributes associated with a retail outlet; analogous to brand image for a store
retail attraction model (retail gravitation model)
used to calculate the level of store attraction based on store size and distance from the consumer
barriers to internet shopping
1. Lack of "touch" 2. Dont want to give personal info 3. Delivery costs
store brands
brands that the retailer both produces and distributes (also called private-label brands)
Omni-channel shoppers
consumers who browse and/or purchase in more than one channel simultaneously
Omni-channel retailing
creating a seamless cross-channel buying experience that integrates in-store, online, and mobile shopping