Chapter 17 Public Speaking
Establishing common ground with an audience is especially important in the conclusion of a persuasive speech
False
The credibility of a speaker before he or she starts to speak is called derived credibility
False
Emotional appeals
Appeals intended to evoke sadness, anger, happiness, pride, etc. Aristotle called this pathos
Credibility
Credibility is the audience's attitude toward or perception of the speaker. Aristotle called this Ethos.
The slippery slope fallacy assumes that because something is popular, it is therefore good, correct, or desirable
False
When you reason from specific instances in a speech you move from a general example in a specific conclusion
False
When you use causal reasoning in a persuasive speech you seek to establish relationship between a general principle and a specific conclusion
False
types of fallacies
Hasty generalization, false cause, invalid analogy, red herring, ad hominem, either-or, bandwagon, slippery slope
Arguments guilty of the ad hominem fallacy attack the person rather than dealing with the real issue in dispute
True
Because it moves from a general principle to a specific conclusion, reasoning from principle is the opposite of reasoning from specific instances.
True
Research indicates that evidence is usually more persuasive when it is stated in specific rather than general terms
True
Terminal credibility of the speaker at the end of the speech
True
what many teachers refer to as source credibility was called ethos by Aristotle
True
fallacies
errors in reasoning
Evidence
made of statistics, examples, testimony, facts-not opinions
Reasoning
the process of drawing a conclusion based on evidence. Aristotle called this logos.