Chapter 19
The best way to display a trend in a research presentation is through the use of a
Bar chart
Which of the following statements is FALSE about the use of charts in a research presentation?
Bar charts can only be single scale charts.
. The difference in the two most common forms of oral/verbal reports is the order in which the ____ are presented.
conclusions and the supporting evidence
19. In a stratum chart, the vertical distance between two lines represents the a. amount of the upper line variable. b. amount of the lower line variable. c. sum of the upper and lower line variables. d. difference of the upper and lower line variables. e. None of these are correct.
d
23. An analyst wishes to emphasize the magnitude (in dollars) of sales generated by each of three brands for the year ending December 31, 2012 as well as the relative sales of each brand. Which of the following is the most appropriate chart for this purpose? a. Stacked line chart b. Aggregate pie chart c. Histogram d. One-scale bar chart e. Line chart
d
26. Which of the following is NOT one of the rules for delivering a good oral presentation? a. Know your stuff. b. Honor the time limit set for the meeting. c. Know your audience. d. Wear formal business attire. e. Scout the presentation room in advance and test the presentation software and systems.
d
Pie charts are useful for
depicting relative size.
When preparing an oral/verbal presentation, the first task of the presenter should be to
determine who will be in the audience.
17. An analyst wishing to compare the monthly consumption of ABC ice cream against the four other leading brands during the last three years should probably use a a. line chart. b. pie chart. c. bar chart. d. pictogram. e. stratum chart.
e
24. A chart that uses symbols instead of a bar to indicate length is a variation of a bar chart called a a. hi-lo chart. b. line chart. c. stratum chart. d. pie chart. e. pictogram.
e
25. Which type of bar chart is most useful to illustrate the change in two or more series through time? a. Stacked-bar chart b. One-scale bar chart c. Divided-bar chart d. Two-scale bar chart e. Grouped-bar chart
e
28. Which of the following pairs of charts are used for similar purposes? a. Pie chart and one-scale bar chart b. Line chart and two-scale bar chart c. Stratum chart and divided bar chart d. None of these are correct. e. All of these are correct.
e
31. In general, it is better to have too little technical detail than too much in an oral report. a. True b. False
false
You have been allotted 90 minutes to present the results of a research project. Your formal presentation should be planned to take a maximum of ____ minutes.
4 or 5
The key considerations to preparing a successful oral report include
All of these are correct.
29. Pie charts are useful for illustrating trend relationships. a. True b. False
False
30. A stratum chart is equivalent to a line chart. a. True b. False
False
32. When presenting the oral research report, the conclusions should always be stated after the results have been presented. a. True b. False
False
33. The use of graphics (charts) never gets in the way of effective communication. a. True b. False
False
34. Pie charts are effective for depicting relative size. a. True b. False
False
36. There is no risk of being led to the wrong conclusion when reading pictograms. a. True b. False
False
37. The main difference between the two popular forms of organizing an oral report are where the conclusions are introduced. a. True b. False
False
38. When giving the oral presentation, it is recommended to use no more than a quarter of the time for the formal presentation, saving the rest for questions and answers. a. True b. False
False
40. The bar chart serves in some ways as a dynamic pie chart. a. True b. False
False
The illustration of market share for the top brand in a product category for the previous twelve quarters could best be accomplished by use of a _____ chart.
Line
An analyst wishing to present the results of a study investigating the estimated total consumption of the product by social class should probably use a _____ chart.
Pie
Your oral research presentation needs to illustrate the relative market share for the top four brands in a product category as of December 31, 2012. Which of the following visuals might best accomplish this goal?
Pie chart
Which of the following statements is NOT true with respect to the oral research presentation?
Quality research can improve a poor presentation
Which of the following statements is FALSE about the use of charts in a research presentation?
The pie chart is particularly effective in depicting relative size or emphasis in dynamic comparisons.
Which statement does not accurately describe a good pie chart?
The sections should be arrayed clockwise in increasing order of magnitude.
35. Using too many charts will dilute the value of the really important ones. a. True b. False
True
39. Graphics should be used only to illustrate key findings and when they allow insights into data that might not be seen otherwise. a. True b. False
True
41. Instead of using the length of the bar to capture quantity, a pictogram uses pictures or symbols. a. True b. False
True
21. An analyst wishes to combine the information illustrated by six annual pie charts of market share for four categories of automobile manufacturers. Which of the following is the most appropriate chart for this purpose? a. Stacked line chart b. One-scale bar chart c. Histogram d. Aggregate pie chart e. Line chart
a
When preparing for an oral research report, it is important to know which of the following things about the audience?
a. Their technical level of sophistication b. Their involvement in the project c. Their interest level in the research problem
18. A stratum chart is equivalent to a a. pictogram. b. divided bar chart. c. pie chart. d. line chart. e. bar chart.
b
20. In a typical stratum chart, the X-axis represents ____, and the Y-axis represents ____. a. values of the variables, relative change b. time, values of the variables c. percentage change, values of the variables d. time, percentage change e. values of the variables, time
b
27. When the variable you need to present contains more than about five or six levels, which type of graphic or chart should you avoid using to depict it? a. Stacked bar chart b. Pie chart c. Table d. Stratum chart e. Pictogram with different symbols for each level
b
22. One advantage of the one-scale bar chart over the pie chart is a. there is no advantage; both present the same information. b. it is easier to understand. c. it can be used to indicate magnitude of the variable categories. d. it illustrates change over time. e. it indicates relative percentages of the variable categories.
c
Discuss the major considerations for preparing a successful oral report.
here are three primary considerations for preparing a successful oral report. The first is advance knowledge of the audience, the second is how the presentation will be organized (e.g., when conclusions will be introduced), and the third is what kind of visual aids need development to support the presentation.
An analyst wishing to present the monthly fluctuations in coffee consumption over the past two years should probably use a _____ chart.
line
An oral report that includes a graphical presentation should be used
only if graphs serve the purpose better than text or tables.
