chapter 4

Of the traditions listed below, which is the most objective? A. Cybernetic. B. Rhetorical. C. Phenomenological. D. Socio-cultural

A. Cybernetic.

Which of the following concepts is most important to a scholar in the cybernetic tradition? A. Feedback. B. Power. C. Culture. D. Metaphor.

A. Feedback.

Which of the following traditions is most ancient, dating back to Greco-Roman scholars such as Aristotle and Cicero? A. Rhetorical. B. Critical. C. Socio-cultural. D. Socio-psychological

A. Rhetorical.

The ____________________ tradition might analyze the way a politician uses metaphors to win support for his or her policy during a speech. A. rhetorical B. socio-cultural C. socio-psychological D. cybernetic

A. rhetorical

Which tradition built on the ideas of Karl Marx and the Frankfurt School? A. Phenomenological. B. Critical. C. Socio-psychological tradition. D. Rhetorical tradition.

B. Critical.

Which of the following companies is most clearly a member of the "culture industries" critiqued by critical scholars? A. American Airlines. B. Disney. C. Wal-Mart. D. Ford.

B. Disney.

The Sapir-Whorf hypothesis claims that: A. Words don't mean things; people mean things. B. The structure of a language shapes what people think and do. C. Rhetoric is the study of all available means of persuasion. D. Life is best understood from the standpoint of the person living it

B. The structure of a language shapes what people think and do.

Bill Rawlins interviewed two women about their friendship. Because he worked from within the phenomenological tradition, what did he do to verify the accuracy of his report of the interview? A. Conducted a controlled experiment to test his hypotheses. B. Compared the women's claims against previously published research. C. Asked the women to read his report and provide feedback to him. D. Nothing; as a phenomenologist, Rawlins' own perspective is just as valid as the women he studied.

C. Asked the women to read his report and provide feedback to him.

With which of the following metaphors for theory covered in Chapter 1 would Craig probably find most useful? A. Net. B. Lens. C. Map. D. Tapestry

C. Map.

A(n) __________ would take a pluralistic view, where all perspectives on truth could be legitimate in different ways. A. Objective approach. B. Ethical tradition. C. Pragmatist tradition. D. Symbolic approach.

C. Pragmatist tradition.

How many distinct traditions of communication theory does Craig identify? A. Two. B. Four. C. Seven. D. Nine.

C. Seven.

The __________ tradition of communication research epitomizes the objective perspective. A. rhetorical B. semoiotic C. socio-psychological D. critical

C. socio-psychological

Which of the following traditions is the most interpretive? A. Socio-psychological. B. Rhetorical. C. Semiotic. D. Critical

D. Critical

Griffin, Ledbetter, and Sparks suggest adding which of the following as an eighth tradition? A. Pragmatic. B. Spiritual. C. Sociological. D. Ethical.

D. Ethical.

Deanna researches how the meaning of the word "freedom" has changed over time. With which tradition is Deanna probably most familiar? A. Cybernetic. B. Phenomenological. C. Critical. D. Semiotic.

D. Semiotic.

The Sapir-Whorf hypothesis suggests that reality shapes our language. True False

false

The cybernetic tradition focuses chiefly on communication across the Internet. True False

false

A sign is anything that can stand for something else. True False

true

The critical tradition is concerned with the way that language can be used to perpetuate power imbalances. True False

true

The phenomenological tradition attempts to understand everyday life from the standpoint of the person who is living it. True False

true