Chapter 5 Analyzing the Audience

The primary purpose of speechmaking is to

gain a desired response from listeners.

True/False: Adapting your message to the needs of a particular audience means that you must inevitably compromise your beliefs.

false,

True/False: One key to successful speaking is to determine which audiences are worthy of your best efforts to communicate your ideas.

false,

major factors in demographic audience analysis? (4 answers)

gender, age, group membership, and sexual orientation

Dr. Kristin Lutz is preparing an informative talk about Twin-to-Twin Transfusion Syndrome for an audience of expectant parents. The most important factor Dr. Lutz should consider when analyzing her audience is probably its

knowledge of the topic

True/False: Taking account of your listeners' racial, ethnic, or cultural background is an important factor in situational audience analysis.

False.

True/False: As a general rule, the larger your audience is, the more formal your speech presentation should be.

True

Mayor Kathleen Baldwin has been asked to address the Wakefield Community Association about the issue of constructing a swimming pool in the neighborhood. The most important factor Baldwin should consider when analyzing her audience is probably its

attitude toward the topic

According to your textbook, the tendency of people to be concerned above all with their own values, beliefs, and well-being is called

egocentrism

Audience-centeredness involves keeping your audience foremost in mind at

every step of speech preparation and presentation.

Questions that require responses at fixed intervals along a scale of answers are called ____________ questions.

scale

According to your textbook, what is a factor in situational audience analysis?

the size of the audience

The process of creating a bond with listeners by emphasizing common values, goals, and experiences is called __________ by communication scholars.

identification

When gauging your audience's disposition toward the speech topic, you should take into account their (3 answers)

interest, knowledge, and attitude toward the topic.

"Do you think gun control is a workable solution to the problem of violence in U.S. schools?" is an example of a(n) ____________ question.

open-ended