Chapter 5 marketing
evaluation
In the __________ stage, the consumer considers whether trying the new product makes sense.
interest
In the __________ stage, the consumer seeks information about the new product.
problem recognition
The first step of the business buying process is __________.
belief
________ is a descriptive thought that a person holds about something.
buying attitudes and preferences
__________ are a type of buyer response
information search
__________ is the stage of the buyer decision process in which the consumer is motivated to locate more information.
buyer characteristics
are part of the buyer's black box and produce certain responses.
economic, technological, social, and cultural stimuli
are part of the environment that enter the consumer's black box and produce certain responses.
marketing stimuli
are such things as product, price, place, and promotion and are considered part of the environment that influences the buyer's black box. Marketing and other stimuli enter the consumer's "black box" and produce certain responses. Marketers must figure out what is in the buyer's black box.
interest stage
in the __________ stage the consumer seeks information about the new product.
trial
in the __________ stage the consumer tries the new product on a small scale to improve his or her estimate of its value.
evaluation
in the _____________ stage the consumer considers whether trying the new product makes sense.
awareness
in the adoption process _______________ is when the consumer becomes familiar with a new product but lacks information about it
subculture
is a group of people with shared value systems based on common life experiences and situations.
attitude
is a person's consistently favorable or unfavorable evaluations, feelings, and tendencies toward an object or idea.
social class
is relatively permanent and ordered divisions in a society whose members share similar values, interests, and behaviors.
purchase decision
is the buyer's decision about which brand to select.
learning
is the changes in an individual's behavior arising from experience.
need recognition
is the first stage of the buyer decision process, in which the consumer notices a problem.
perception
is the process by which people select, organize, and interpret information to form a meaningful picture of the world
perception
is the process by which people select, organize, and interpret information to form a meaningful picture of the world.
culture
is the set of basic values, perceptions, wants, and behaviors learned by a member of society from family and other important institutions.
alternative evaluation
is the stage of the buyer decision process in which the consumer uses information to review different brands in the choice set.
a group
is two or more people who interact to accomplish individual or mutual goals.