Chapter 5 marketing

evaluation

In the __________ stage, the consumer considers whether trying the new product makes sense.

interest

In the __________ stage, the consumer seeks information about the new product.

problem recognition

The first step of the business buying process is __________.

belief

________ is a descriptive thought that a person holds about something.

buying attitudes and preferences

__________ are a type of buyer response

information search

__________ is the stage of the buyer decision process in which the consumer is motivated to locate more information.

buyer characteristics

are part of the buyer's black box and produce certain responses.

economic, technological, social, and cultural stimuli

are part of the environment that enter the consumer's black box and produce certain responses.

marketing stimuli

are such things as product, price, place, and promotion and are considered part of the environment that influences the buyer's black box. Marketing and other stimuli enter the consumer's "black box" and produce certain responses. Marketers must figure out what is in the buyer's black box.

interest stage

in the __________ stage the consumer seeks information about the new product.

trial

in the __________ stage the consumer tries the new product on a small scale to improve his or her estimate of its value.

evaluation

in the _____________ stage the consumer considers whether trying the new product makes sense.

awareness

in the adoption process _______________ is when the consumer becomes familiar with a new product but lacks information about it

subculture

is a group of people with shared value systems based on common life experiences and situations.

attitude

is a person's consistently favorable or unfavorable evaluations, feelings, and tendencies toward an object or idea.

social class

is relatively permanent and ordered divisions in a society whose members share similar values, interests, and behaviors.

purchase decision

is the buyer's decision about which brand to select.

learning

is the changes in an individual's behavior arising from experience.

need recognition

is the first stage of the buyer decision process, in which the consumer notices a problem.

perception

is the process by which people select, organize, and interpret information to form a meaningful picture of the world

perception

is the process by which people select, organize, and interpret information to form a meaningful picture of the world.

culture

is the set of basic values, perceptions, wants, and behaviors learned by a member of society from family and other important institutions.

alternative evaluation

is the stage of the buyer decision process in which the consumer uses information to review different brands in the choice set.

a group

is two or more people who interact to accomplish individual or mutual goals.