Chapter 5 Notes

The conclusion of a business message is usually the

call to action

To form a business message with confident claims and predictions, which of the following should be included?

- Carefully crafted statements - Measured and objective language

Setting up the logic of the message consists of

- Identifying supporting points in the message - Identifying the call to action

Which of the following statements about the goals and stages of writing effective business messages are true?

- The three stages of effective business writing are planning, writing, and reviewing - The stages of business writing often overlap each other. - Effective business writing is divided into three stages

Templates are used to create a business message for which of the following reasons?

- To define its structure - To organize its appearance

Crystal believes that outsourcing the bookkeeping needs of her firm would save money. She researches various companies and runs the numbers for various scenarios to gather evidence of the potential savings. Which of the following best defines Crystal's message structure?

Crystal is identifying causes and effects

True or False: The use of templates is mandatory in business messages.

False