chapter 6 quiz consumer behavior

A New York couple funded their​ $80,000 wedding by selling corporate​ plugs; they inserted coupons in their programs and tossed 25 bouquets from​ 1-800-FLOWERS. This is an example of​ ______________. A. reality engineering B. a​ two-sided message C. celebrity endorsement D. neuromarketing E. a message appeal

A

In terms of​ commitment, ________ occurs when we form an attitude to conform to another​ person's or​ group's expectations. A. identification B. consistency C. internalization D. balance E. compliance

A

What is the most influential multiattribute​ model? A. The Fishbein model B. The principle of cognitive consistency C. The theory of reasoned action D. Balance theory E. The Elaboration Likelihood Model

A

Which of the following is an example of the principle of cognitive​ consistency? A. I love my dog. She is so affectionate and playful. B. I will never buy another Apple product. They are extremely​ user-friendly and dependable. C. I am going cancel my subscription to Netflix. There are so many wonderful series and programs to watch on the platform. D. Have you tried the pappardelle with duck ragu at Al di​ La? I never order​ it; it tastes delicious. E. I love Samsara perfume. It smells disgusting.

A

_______ is an active attempt to change attitudes. A. Persuasion B. Authority C. Scarcity D. Consistency E. Reciprocity

A

______ bias occurs when a source has the required​ knowledge, but we question their willingness to convey it accurately. A. Reporting B. Attractiveness C. Cognition D. Knowledge E. Behavior

A. Reporting

Attitudes that perform​ a(n) _______________ function relate to​ consumers' self-concept or central values. A. ​ego-defensive B. ​value-expressive C. humor appeal D. allegory E. balance theory

B

Consumers vary in their commitment to an​ attitude; the degree of commitment relates to their level of involvement with the attitude object. At the highest level of​ involvement, ______________,​ deep-seated attitudes become part of our value system. A. consistency B. internalization C. compliance D. identification E. specialization

B

Native advertising​ ________. A. is a message that compares two or more recognizable brands and weighs them in terms of one or more specific attributes B. refers to digital messages designed to blend into the editorial content of the publications in which they appear C. is the insertion of real products in fictional content D. includes spokescharacters like Chester Cheetah and the GEICO Gecko E. involves hoaxes spread by hackers or other outsiders

B

Which three elements comprise a basic multiattribute​ model? A. ​People, perceptions, and attitude objects B. ​Attributes, beliefs, and importance weights C. ​Compliance, identification, and internalization D. ​Beliefs, affects, and behavioral intentions E. ​Brands, consumers, and attributes

B

With​ a(n)________ relation, a person expresses liking or disliking for an attitude object. A. unit B. sentiment C. triad D. balance E. unbalanced

B

________ refers to the idea that our temporary affective states tend to shape our judgments. A. Source derogation B. Mood congruency C. Theory of reasoned action D. The​ ego-defensive function E. Negative state relief

B

Source credibility refers to​ ________. A. the social value recipients attribute to a communicator B. the relative impact of​ affect, behavior, and cognition on an attitude C. a​ communicator's expertise,​ objectivity, or trustworthiness D. the actions one takes toward an object E. what one believes to be true about the attitude object

C

The term​ ________ refers to a conscious effort to report only attitudes that are deemed acceptable while keeping​ one's "real" feelings buried. A. source derogation B. compliance C. social desirability bias D. ambivalence E. reporting bias

C

What term describes the process in which​ people, over​ time, forget about the fact that the source of a message was​ negative, and change their attitudes​ anyway? A. Advertainment B. Reporting bias C. Sleeper effect D. The mere exposure phenomenon E. ​Two-factor theory

C

The Elaboration Likelihood Model assumes that under conditions of low​ involvement, we take a​ ________ route to persuasion. A. resonance B. refutational C. utilitarian D. peripheral E. central

D

______ is said to occur when a consumer doubts the credibility of a biased presentation. A. Permission marketing B. Reporting bias C. Slow persuasion D. Source derogation E. Resonance

D. Source derogation

TJ's job requires him drive about 160 miles per​ day, and he finds himself listening to the radio quite a bit of that time. In the​ beginning, he used to change the channel every time a specific advertisement came on that he did not​ like, but​ eventually, with repeated​ exposure, he began to like the familiarity of the commercial. Psychologists would call this​ a(n) ______________. A. allegory B. metaphor C. ​two-factor theory D. Elaboration Likelihood Model E. mere exposure phenomenon

E

Which three components of attitude are measured by the Fishbein​ model? A. Importance​ weight, belief, and attitude B. ​Persuasion, attitude, and behavior C. ​Ambivalence, explicit​ elements, and implicit elements D. ​Attribute, brand, and consumer E. Salient​ beliefs, object attribute​ linkages, and evaluation

E. Salient​ beliefs, object attribute​ linkages, and evaluation

If people generate​ ________ in response to a​ message, it's more likely that they will yield to the​ message, while if they generate​ ________, it's less likely​ they'll comply. A. fast​ persuasion; slow persuasion B. ​counterarguments; supporting arguments C. supporting​ arguments; counterarguments D. slow​ persuasion; fast persuasion E. ​moods; emotions

c

Jessie's wicked​ stepsister, Drizella, is coming for dinner. Drizella often criticizes​ Jessie's culinary skills. Jessie would usually use instant mashed​ potatoes, but she fears Drizella might make unpleasant comments. Which attitude function motivates Jessie to make her potatoes from​ scratch? A. Utilitarian B. Hedonic C. ​Ego-defensive D. Cognition E. ​Value-expressive

c

The functional theory of attitudes was developed by psychologist Daniel Katz to explain how attitudes facilitate social behavior. Which attitude function is related to the basic principles of reward and​ punishment? A. Hedonistic function B. ​Ego-defensive function C. Utilitarian function D. ​Value-expressive function E. Knowledge function

c

Which of the following is an example of​ sadvertising? A. A TV commercial for Metamucil in which a glass of the laxative is poured down a geyser B. An episode of the sitcom Friends in which Joey hides a copy of The Shining in the freezer C. A Budweiser ad in which a puppy befriends a​ horse, gets​ lost, and finds its way home D. A Pepsi ad comparing its cola products to those of archrival​ Coca-Cola E. A sentimental Hallmark greeting card congratulating a couple on their upcoming marriage

c

_______ emphasize(s) the negative consequences that can occur unless the consumer changes a behavior or an attitude. A. Negative state relief B. Native advertising C. Fear appeals D. Spokescharacters E. Source derogation

c

In the communications​ model, communication originates with a​ ________, transmitting a​ ________ via​ TV, a social media​ post, or another​ ________.

source; message; medium