Chapter 7: Group Influences on Consumer Behavior
Which of the following is a factor affecting the spread of innovations?
All of the above
Amanda is in junior high and begged her mother to buy her a certain brand of athletic shoe that all the "cool" kids in school were wearing. She thought that if she had those shoes, she would be accepted as one of them. To Amanda, these other students in school that she wants to be associated with represent a(n) ________________.
Aspiration reference group
Adoption of which type of innovation requires relatively minor changes in behavior or changes in behaviors that are unimportant to the consumer?
Continuous innovation
Which type of group includes family and friends and involves strong ties and frequent interaction?
Primary group
Which of the following is NOT an adopter category?
Procrastinators
Which type of group includes organizations such as professional associations and neighborhood associations that involve relatively weak ties and less frequent interaction among its members?
Secondary group
Which type of communication involves individuals sharing information with other individuals in a verbal form including face-to-face, phone, and the Internet?
Word-of-mouth
The manner in which innovations spread throughout a market is referred to as the _______________.
Diffusion process
Two or more individuals who share a set of norms, values, or beliefs and have certain implicitly or explicitly defined relationships to one another such that their behaviors are interdependent is known as a(n) ______________.
Group
Jamie wants to purchase a notebook computer, but she has limited product knowledge about computers other than how to turn one on and use it. She expects to pay over $1,000 for this computer, so this is an important decision for her and she wants to make the right choice. For Jamie, this represents a(n)____________________.
High-involvement purchase situation
Valerie and her family are members of the Baptist Church. They have accepted the Baptist Church's values as their own and behave in a manner consistent with the Church's values because their values and the Church's values are the same. Which type of influence does the Church possess with respect to Valerie and her family?
Identification
Rayna provides a significant amount of information to others across a wide array of products, including durables and nondurables, services, and store type. She can provide information on product quality, sales, usual prices, product availability, store personnel characteristics, and other features of relevance to consumers. Rayna is best described as a(n) _______________.
Market maven
Which type of reference group influence occurs when an individual fulfills group expectations to gain a direct reward or to avoid a sanction?
Normative
Individuals who filter, interpret, or provide product and brand-relevant information to their family, friends, and colleagues are known as ________________.
Opinion leaders
The process of one person receiving information from the mass media or other sources and passing it on to others is known as the _________________.
Two-step flow of communication
