Chapter 7

Facebook Exchange (FBX)

A real-time bidding system that allows advertisers to target their ads based on personal information provided by Facebook.

Community

A stable group of fans engaged and communicating with one another over a substantial period of time about your brand.

Fan acqusition

Attracting people to your marketing messages.

Location-based services

Involve providing services to users based on their location.

Social density

Refers to the number of interactions among members of a group and reflects the "connectedness" of a group, even if these connections are forced on users.

Location-based marketing

Targets marketing messages to users based on their location.

Proximity marketing

Techniques that identify a perimeter around a physical location, and then target ads to users within that perimeter, recommending actions possible within the fenced-in area.

Geo-aware

Techniques that identify the location of a user's device and then target marketing to the device.

Dark social

Those forms of social sharing that occur off the major social networks, through alternative communication tools such as email, IM, texts, and mobile messaging apps.

Engagement

Encouraging visitors to interact with your content and brand.

Amplification

Encouraging visitors to share their likes and comments with their friends.

Like button

Gives users a chance to share their feelings about content and other objects they are viewing.